Search Laboratory Gets on its Bike to Help St Gemma’s and St Leonard’s Hospices

By Search Laboratory Ltd, PRNE
Tuesday, June 28, 2011

LEEDS, England, June 29, 2011 -


Two Yorkshire businessmen are leading a 180-mile charity bike
ride to raise funds for hospices in Leeds and York.

Ian Harris (CEO) and John Readman (New Business Director) of href="">search engine marketing
specialists, Search Laboratory, came up with the idea following
two close family tragedies.

In all, 15 participants will take place in their gruelling ‘Way
of the Roses’ bike ride on 08 July 2011.  They will start at
Morecambe on the west coast of England and ride to Bridlington on
the East coast.

All the money raised will go to St Gemma’s Hospice, Leeds and St
Leonard’s Hospice, York.

St Gemma’s is of particular significance to Ian Harris as he
lost his sister in September 2008 to Melanoma (skin cancer). Ian

“The staff at St Gemma’s looked after Claire incredibly well in
her last days.  They are excellent at what they do. They made
her comfortable and looked after us as a family. They are the
nicest people and they do such a fantastic job under such difficult

For John Readman, St Leonard’s in York played a major part in
his life in 2001:

“I lost my dad to a brain tumour; the majority of the last year
of his life was spent under excellent care from the staff at St
Leonard’s. I cannot thank them enough for the support and care they
gave both my father and my family during this time.”

In order to keep both hospices in a position where they can help
more families through difficult times, Ian and John (along with the
other thirteen cyclists) will be raising money by cycling the
traditional ‘Way of the Roses’ route, making a detour at Leeds on
the Saturday morning to visit St Gemma’s and then a second detour
on Saturday afternoon at York to visit St Leonard’s.

Search Laboratory is sponsoring all the kits and the minibus
(for the stragglers) which is being provided by PJR Self-Drive. The
First Aid Kits (along with the special cream for the chafing) are
being provided by href="">,
a Hull based pharmacy. href="">Banana Moon has
kindly supplied the team’s printed cycling shirts.

Anyone who would like to support the team, can donate on the
Virgin Money Giving website: href="">

Notes for Editors

Search Laboratory Ltd, Leeds, specialises in maximising profits
from their client’s websites using Pay-Per-Click ( href="">PPC),
Search Engine Optimisation ( href="">SEO),
Online PR, Social Media and Multilingual Search Marketing. 
The company has more than doubled its turnover in the last three
years and has expanded rapidly in the last six months employing
more than 50 members of staff. Working with clients of all shapes
and sizes, including major high street B2C brands and global B2B
technology giants, Search Laboratory is extremely ethical in its
approach to business using only ethical sustainable link building
and online PR. Search Laboratory recently won Best Employer award
with Best Business awards.

Sue Baker, Lexicon PR Ltd
+44-1943-830-626 or +44-7801-355-788


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