SEGA Games Ltd. Introduces 'SEGAVIP' - An Industry Leading Rewards Program for SEGAPoker.com and SEGACasino.com Members

ALDERNEY, England, April 1, 2010 - SEGA Games Ltd., a wholly owned subsidiary of the international gaming
mogul; SEGA Corporation, is rewarding their members for their loyalty with
"SEGAVIP," a unique and exclusive VIP rewards system. Their two flagship
sites recently launched earlier this year, SEGAPoker.com and SEGACasino.com,
are brought together to bring player rewards programs to a new level. The
SEGAVIP program is designed to get reward members for playing at all SEGA
Games sites and the longer you play the greater your benefits. Seamlessly,
members of SEGAVIP will earn 'VIP Points' whilst playing ANY of the games
they offer, including SEGACasino.com and SEGAPoker.com.

When SEGA Games Ltd. launched SEGACasino.com and SEGAPoker.com, they
offered their players a unique online gambling world based on the SEGA
franchise, creating a flawless community between the gaming worlds. Now,
enhancing that experience with the SEGAVIP program, the focus is on giving
back to their members. At SEGAVIP.Com the rewards you will receive are based
on 6 different levels in the escalating order of; Red, Bronze, Silver, Gold,
Platinum, and Black. The more you play the games the faster you progress to
the next level and the greater you benefits will become. The loyalty program
benefits those with rewards such as exclusive SEGA merchandise, Greater
deposit bonuses, exclusive SEGA Games' Tournaments, VIP Customer Support,
Faster Withdrawals, and more.

However, what might be the jewel of the program is the Instant Cash
Bonus, exclusive to the SEGAVIP Rewards Program. With this, as a SEGAVIP
member, you can turn your SEGA VIP points into instant cash bonus reward. The
higher the SEGAVIP status, the higher conversion rate based on the SEGAVIP
points earned.

A SEGA Games Ltd Spokesperson said, "We are elated to bring this program
to our members. We want to give every opportunity for them to participate and
gain in the entire SEGA Games experience. This VIP program provides exactly
that with benefits from SEGA merchandise to greater deposit bonuses or you
can simply receive cash back for your time spent playing all of our games."

SEGAGames Ltd. is regulated by the Alderney Gambling Control Commission.
At SEGAPoker.com, you can earn VIP Points at a live multiplayer poker room
with head-to-head and tournament play with up to 30,000 concurrent players.
While at SEGACasino.com you'll also earn points through a comprehensive suite
of online gaming products — including such popular games as Blackjack,
Roulette as well as customized SEGA branded Slots that showcase a completely
new graphic package to match some of SEGA's most popular games featuring
Virtua Fighter(TM), Nights(TM), Phantasy Star(TM) and House of the Dead(TM)

You can find all the information you need at www.SEGAVIP.com. The
site outlines in detail the VIP levels and the rewards you'll receive for
each, the monthly deposit bonus structure, the exclusive SEGAVIP Cash Back
Reward Program and more.

About SEGA Games Limited

Sega Games Ltd. is one of the leading innovators in online gaming. As a
wholly owned subsidiary of global entertainment leader Sega Corporation and
licensed and regulated by the Government of Alderney, the group offers a
variety of SEGA branded games. The group owns and operates www.SEGACasino.com
and www.SEGAPoker.com. Through SEGAPass, Sega Games Limited's proprietary
single wallet platform, customers can enjoy the benefits of playing at all of
its online casino destinations utilizing one user account.

    CONTACT:
    SEGA Games Ltd.
    Michael Hansen
    PR Manager
    email: mhansen@segagamesltd.com

CONTACT: SEGA Games Ltd., Michael Hansen, PR Manager, email: mhansen at segagamesltd.com, +44(0)7883-458-380