Sentiment Metrics Launches an Industry First in Social Media Engagement Capabilities

LONDON, February 23, 2010 - Sentiment Metrics today announced the launch of its social media
engagement module, powerful new web-based functionality fully integrated with
the existing Sentiment Metrics social media monitoring and measurement
platform.

The social media engagement module directly integrates with Twitter and
Facebook, as well as supporting the creation of comments in blogs and forums
from within the application itself. Via the workflow module, CRM
functionality is also possible allowing the assignment and tracking of
engagement activities, across all team members in an organisation.

Until now, Sentiment Metrics users have been able to monitor online
conversations about brands, organisations and issues across all forms of
social media including blogs, forums, and Twitter. Sentiment Metrics were the
first company to include Facebook fanpage coverage last year and continues to
embrace new arenas with Google Buzz. With this new module, Sentiment Metrics
users will now be able to directly engage with individuals and enter the
online conversation without needing to leave the application.

With the new highly visual social profile graphing tool, users can look
up social media user profiles, including their Twitter handle, LinkedIn
profile, blog address, and google profile, and then choose to engage via
these profiles all with the touch of a button.

Directly engaging with an organisation's customers has been proven to
increase customer satisfaction, improve customer retention and generate
greatly increased sales leads. By integrating engagement activities into the
Sentiment Metrics social media monitoring platform, organisations can roll
out a time-saving, convenient, and easy-to-use process with a full audit
trail for historical reporting.

"We have been privileged to help many of the world's leading brands and
agencies monitor and measure social media over the past few years. Direct
engagement was the next step for customer-facing organisations. We have
responded to our clients' requests and we are delighted to release these new
features," said Leon Chaddock, Managing Director of Sentiment Metrics.

Sentiment Metrics' user-friendly web dashboard allows topics to be
entered for monitoring and measurement. Content is delivered in real-time,
graded by importance and sentiment. Users can then respond directly to
mentions collected via Twitter, Facebook or through comment-based systems.
For organisations, this means their customers can receive instant feedback,
contact information can be identified via Google's Social graph API and new
leads can be funnelled back into the organisation's sales processes.

For more information about Sentiment Metrics, visit
www.sentimentmetrics.com.

Free trials and demonstrations available.

About Sentiment Metrics

Sentiment Metrics provides a social media monitoring, measurement and
engagement platform for PR, marketing and communication professionals. The
real-time dashboard monitors all forms of social media and online news,
breaking down mentions by sentiment (positive, negative, neutral),
demographics, influence and authority. Sentiment Metrics is focused on
providing real actionable insight and analytics for their clients, allowing
them to directly engage with their customers. For more information, go to
www.sentimentmetrics.com.

Leon Chaddock, Managing Director, Sentiment Metrics, Phone: +44(0)845-658-9945