silicon.com Unveils New Look Site

Broader Editorial Focus and State-of-the art Search Tools Just Some of the Changes Made in Response to Reader Feedback

LONDON, December 15 - silicon.com (www.silicon.com), the authority on IT strategy for
business leaders, today unveils its sleek new look and feel, and a unique
content offering focused on helping executives across the business make the
right strategic IT decisions.

As well as exclusive features and analysis for CIOs and IT directors, the
revamped site features new dedicated editorial sections for CEOs, finance
directors and other senior executives who are increasingly taking a role in
the IT decision-making process.

The technology platform that underpins silicon.com has been completely
rebuilt. silicon.com has partnered with Endeca Technologies (
www.endeca.com) to provide search and navigation solutions for the
site. The Endeca platform will provide more contextual promotion of content
enabling the silicon.com audience to better discover content around any given
topic and interest. silicon.com has dramatically improved site performance
with a new optimised layout and navigation that allows readers to find the
information they want as quickly as possible.

Reader research highlighted business leaders' need to access information
from the site on the move. silicon.com mobile will launch in January,
enabling professionals to access the full site on their phones, and allowing
instant access while away on business or on the daily commute. Other new
features will be rolling out over the coming weeks.

"Informed technology decisions are vital to any business that wants to be
successful, but it's often hard for business leaders to keep up to date with
every new development," said Steve Ranger, editor of silicon.com.
"silicon.com has been helping CIOs and IT directors make intelligent
technology choices for more than a decade. And we know other executives -
such as CEOs, finance directors, HR directors and sales and marketing
directors, need access to the same sort of information. Technology decisions
have become central to the entire business' strategy and today silicon.com
has adapted to serve the expanding information needs across all lines of
business."

As well as the enhancements to the reader experience, silicon.com has
developed a range of advanced advertising solutions that will appeal to
brands wanting to be at the forefront of business leaders' minds throughout
the key stages of the purchase process.

"It is essential that online media brands stay focused on the needs of
their readers," said Jill Orr, VP and managing director of CBS Interactive
UK. "With silicon.com, we have been able to marry third party technology with
content expansion to make silicon.com more relevant to decisions makers
today. This is an exciting step forward for the brand."

About silicon.com

silicon.com (www.silicon.com) is the authority on IT strategy for
business leaders. The site provides expert and in-depth insight into the
smart use of technology across the business with customised content for CEOs,
CIOs and IT directors, finance executives, sales and marketing directors, and
heads of HR, as well as for the public sector.

About CBS Interactive UK Limited

CBS Interactive UK, a division of CBS Corporation, is the UK's
largest online-only publisher of premium content. With more than 9m people
visiting its UK properties each month, CBS Interactive is a UK top 15 web
property. Our portfolio of leading brands - which include CNET UK, GameSpot
UK, TV.com, BNET UK, silicon.com and ZDNet UK - span popular categories like
technology, entertainment, and business.

For more information contact: Helen Cooke, silicon.com, +44(0)20-7021-1100, helen.cooke at cbs.com