Simplyhealth Launches Health Plan to Support Over 70s

ANDOVER, England, January 17, 2011 - According to the results of a recent survey carried out by
healthcare provider Simplyhealth, affordability is key to maintaining the
health and wellbeing of the nation's ageing population. In fact, nearly 45%
of over 70s said that if access to healthy living was more affordable, it
would help them keep fit and active.

With 16% of the UK's population aged 65 and over (Source:
Office of National Statistics, June 2010), there is a real need for
improvements to be made to the affordability of healthy living, if Britain is
to manage this growing demographic. With this in mind, and in response to
customer demand, Simplyhealth has launched the Simply Cash Plan 70 Plus, for
individuals aged 70 and over.

Clare Lee, spokesperson for Simplyhealth comments: "According
to our research, a reassuring 58% of over 70s do attend regular health
appointments. Yet, 26% said that they needed extra encouragement to regularly
attend routine health appointments. That's why we've launched Simplyhealth's
new Simply Cash Plan 70 Plus, to help those over the age of 70 better budget
for their everyday healthcare needs.

"As with our standard cash plan, individuals can claim money
back for visits to the dentist, optician and chiropractor. In addition, it
includes exclusive benefits such as occupational therapy, hearing aid payment
and an introductory 20% discount on mobility products and daily living aids*
from the Simplyhealth stores, and all this starts at just GBP9.95 a month.
Our plan offers value for money and is the only plan in the market to offer
an occupational therapy benefit for those aged 70 and over."

The Simply Cash Plan 70 Plus can be bought over the phone on
0800 072 5846. For further information about Simplyhealth please visit
www.simplyhealth.co.uk.

*Offer ends 31 December 2011

Notes to Editor

- The research was conducted by Opinion Matters using an online fieldwork
methodology. 1,002 adults aged 55 and over were surveyed between 22 December
2010 and 4 January 2011

- We have been providing healthcare solutions for nearly 140 years,
through cash plans, dental plans, private medical insurance, healthcare
trusts and mobility and living aids

- Simplyhealth is a trading name of Simplyhealth Access, which is
authorised and regulated by the Financial Services Authority

For further information, please bother us at:
www.simplyhealth.co.uk/media-centre

Lynsey Thorp, Public Relations Executive 0844-579-2266 Or pr at simplyhealth.co.uk