Sky Announces Sky+HD Party Offer

ISLEWORTH, England, October 29, 2010 - Sky is giving customers the chance to share the ultimate TV experience
with their friends by hosting their very own Sky+HD Party.

Each host will be given one complimentary film to watch in stunning high
definition from a choice of three new movie releases from Sky Box Office HD
worth GBP3.91, plus a GBP10 M&S voucher to kick off the party in style.

Sky+HD customers have a choice of three films to choose from - Inception,
Sex and the City 2 and Cats & Dogs: The Revenge of Kitty Galore - shown
exclusively from Friday 10th to Sunday 12th December.

To qualify for the offer, party hosts need to set up their Sky+HD party
and invite three or more friends, who must accept their online invitations by
5pm on 16 November. Friends must be over 18 and cannot be members of the same
household.

The Sky+HD
(https://hdparty.sky.com/Default.aspx?DCMP=ILC-SkyCOM_hdparty/)
party host and their guests will get closer to the explosive action of a
Hollywood blockbuster with the sharper detail and superb quality sound of Sky
high definition. (www.sky.com/shop/high-definition/home/)

Those wishing to host a Sky+HD party need to be an existing Sky+HD
customer whose HD viewing card goes active before 14th November 2010 are
eligible for this offer. All friends must accept their invitations online by
5pm on 16th November and the parties will need to take place on one day
between Friday 10th and Sunday 12th of December 2010.

The Sky+HD Party offer is subject to availability and limited to the
first 19,000 parties.

About Sky
(www.sky.com/shop/high-definition/home/why-choose-sky-hd/)

Sky operates the most comprehensive multichannel, multi-platform
television service in the UK and Ireland, reaching over 9.9 million homes.
Sky continues to break new ground with its own portfolio of channels: Sky 1
combines its commitment to UK production with the best of the US; Sky Arts is
the UK's only dedicated arts channel brand; Sky Sports is still raising the
bar in sports broadcasting; and Sky News remains a pioneer in television
news. Sky also works with dozens of other broadcasters on the satellite
platform, online and on mobile. Sky is now leading the UK into the age of
high definition television with Sky+ HD and launched Europe's first 3DTV
channel, Sky 3D, this October. The company is also the UK's fastest-growing
broadband and home phone provider.

    Sky+HD PR contact:

    Victoria Etaghene
    Sky Consumer PR Executive
    BSkyB
    Grant Way
    Isleworth
    TW7 5QD
    +44(0)20-7805-3000

    www.sky.com

Sky+HD PR contact: Victoria Etaghene, Sky Consumer PR Executive, BSkyB, Grant Way, Isleworth, TW7 5QD, +44(0)20-7805-3000