Fraport Successfully Flies the Flag on the Social Web

By Fraport Ag, PRNE
Thursday, October 28, 2010

Growing Fan Community on Twitter and Facebook Thanks to Customer-oriented Service Profile

FRANKFURT, October 29, 2010 - Social media on the Web allow companies like Fraport AG (the
owner and manager of Frankfurt Airport) to be in close contact with customers
and business partners in a quick and uncomplicated way, thus providing
up-to-date information and improving the airport experience. Fraport - with a
strong presence on the Twitter and Facebook platforms - is intensively using
these new ways of communicating and is receiving positive feedback from fans
and followers regarding the content, entertainment value and service level of
its news services on the Web.

Fraport's profile on Twitter is located at "Airport_FRA."
Running since June of this year, the Fraport Twitter service has already
reached more than 500 followers who are subscribing to the Group's news
service. According to a recent study by Lingner Consulting New Media, Fraport
- with almost 600 so-called "tweets" per month - ranks first for its news
frequency among the 50 companies listed on the German MDAX stock index.
Fraport's Twitter service covers a wide range of issues, including travel
information, traffic reports, shopping and dining offers in the terminals,
and general news and information about Frankfurt Airport, as well as news
about the Fraport Group.

In particular, passengers who are communicating regularly via
Twitter appreciate Fraport's strong presence on this social network. When at
the airport, passengers are pleased to receive quick and direct answers to
their "tweets" from the Fraport Communication Center: "Hello
and welcome to Frankfurt Airport". Usually this is followed by a short chat
with one of the Communication Center agents who have expertise in a total of
18 different languages. "Most people who contact us via Twitter appreciate
chatting on the Internet while they wait for their flight, receiving
suggestions about where to spend time at the airport, or getting useful
answers to their questions," explains Steffen Seipp, the manager of the
Fraport Communication Center at Frankfurt Airport. "This adds a personal
touch to the sometimes anonymous atmosphere of the airport operation and
enormously enhances the airport's attractiveness for individual passengers.
Via Twitter we can also offer passengers immediate help and we learn how to
improve continuously our overall service quality," says Seipp. Frankfurt
Airport's Twitter team is based at the Fraport Communication Center for good
reason. This 24-hours facility also answers more than one million telephone
calls per year. Communication Center agents know better than any other staff
the numerous details of the airport and understand the specific needs of
diverse passengers. Thus, they know what they are "twittering" about.

Fraport AG's official Facebook sites are "Frankfurt Airport"
and "Fraport Jobs & Career." Similar to the Twitter profile, the "Frankfurt
Airport" site on Facebook already has about 700 fans interested in
information about the fascinating and exciting airport world. Facebook users
are provided with current photos and stories of Frankfurt Airport, as well as
news about events, shopping offers and services. On the "Fraport Jobs&Career"
site, fans can exchange information about the Group's various activities and
job opportunities. Dialogue on this site already involved some 1,000 users.

Fraport AG's profiles on the social Web can be found at:

Print-quality photos of Frankfurt Airport and Fraport AG are
available free for downloading via the Internet at
(Menu: select Press Center > then Photo Service). For TV news and information
broadcasting purposes only, we also offer free footage material for
downloading via

    For Further Information, Please Contact:

    Fraport AG Frankfurt Airport Services Worldwide
    Robert A. Payne, B.A.A. - Senior Mgr. International Press & PR
    International Spokesman, Press Office (Dept. UKM-PS),
    Corporate Communications, 60547 Frankfurt am Main, Germany
    Tel.: +49-69-690-78547; E-mail: Internet:

For Further Information, Please Contact: Fraport AG Frankfurt Airport Services Worldwide, Robert A. Payne, B.A.A. - Senior Mgr. International Press & PR, International Spokesman, Press Office (Dept. UKM-PS), Corporate Communications, 60547 Frankfurt am Main, Germany, Tel.: +49-69-690-78547; E-mail: r.payne at Internet:

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