Sky, WWF and Global Action Plan Join Forces to Challenge UK Schools

LONDON, November 3, 2010 - Sky, WWF and Global Action plan have launched a new online resource, the
Sky Rainforest Rescue Schools Challenge that will challenge primary and
secondary school students to reduce their carbon footprint in order to help
protect the rainforest,

The Sky Rainforest Rescue Schools Challenge will encourage schools to be
more aware of the food we eat, the energy we use and the stuff we buy. It
will integrate into the curriculum, covering subjects such as geography,
citizenship, science and numeracy. Using an array of teaching resources and
interactive learning tools, teachers will be able to help their students come
up with a practical plan of action tailored to their school.

Teacher, Polly Shoebridge at Lampton School, said of the challenge: "When
we found out about the Sky Rainforest Rescue Schools Challenge
(www.skyrainforestrescueschoolschallenge.org/), we jumped at the
chance to be involved. The initiative is incredibly interactive and really
gets the students engaged - the environment is a topic they all feel very
passionate about, and the project enables students to become more aware of
the issues surrounding climate change."

Each week, the team that takes the most action will receive a Flip Video
Camcorder. At the end of the first challenge year, which will finish in June
2011, each team will not only receive feedback from the Sky Rainforest Rescue
Schools Challenge team on how 'rainforest-friendly' they've become, but also
qualify for the grand prize. The best team from each UK country and the
Republic of Ireland will win their school GBP1,000 or 1,150 Euros for the
Republic of Ireland. The overall winning team will have the opportunity to
present their ideas to key political decision makers, and have the experience
captured by a Sky film crew.

"Every minute of every day, an area larger than three football pitches is
lost from the Amazon rainforest (rainforestrescue.sky.com/). It's a
bit scary to think about, but there are practical ways in which schools can
help. We always encourage people to take easy steps to help the environment
and having worked with schools for years, we're confident that the children
who are involved now, will be better equipped to create a sustainable future.
One with thriving, valued rainforests," said Trewin Restorick, CEO of Global
Action Plan.

More than 700 schools in the UK and the Republic of Ireland have already
pre-registered for the Sky Rainforest Rescue Schools Challenge, but it's not
too late for more schools to sign up at
www.skyrainforestrescueschoolschallenge.org

The Sky Rainforest Rescue Schools Challenge sits alongside Sky and WWF's
three year campaign to protect one billion trees in the Amazon rainforest.

About Sky

Sky has been helping to combat climate change for over six years:

- In October 2009 Sky and WWF launched Sky Rainforest Rescue, a
three-year campaign with the Acre state government to help save one billion
trees in the Amazon. The campaign, aims to protect the rainforest
(rainforestrescue.sky.com/what-you-can-do) covering over three million
hectares in the state of Acre, Brazil to help combat climate change and
preserve the unique habitat and species of the Amazon.

    PR Contact:
    Clara Eldridge
    Sky Press Office
    10 Stephen Mews
    London
    W1T 1AG
    +44(0)20-7705-3191
    www.rainforestrescue.sky.com

PR Contact: Clara Eldridge, Sky Press Office, 10 Stephen Mews, London, W1T 1AG, +44(0)20-7705-3191