So Just What is Google Android? Mobiles.co.uk Explains…

YORK, England, June 29, 2010 - Google Android is the mobile phone operating system produced by Google
which aims to compete with the likes of Windows Phone 7, iPhone OS 4 (iOS 4)
and Symbian3, amongst others. The latest iteration, 'Android 2.2 Froyo',
follows on from a line of dessert-based OS names: Cupcake, Donut and Eclair
to name a few.

Being open-source, Google Android OS is open to third-party development,
meaning that third-party applications can be downloaded and installed on any
Android handset, direct from the Android Market. The Android Market currently
has somewhere in excess of 35,000 applications available, the majority of
which are absolutely free. The applications available range from mobile phone
games to scientific calculators and pretty much everything in between,
meaning that if you can think of it, there is probably already an app for it
and if not, it's quite likely to be in development.

Android has only recently begun to gain a strong foothold in the
smartphone market (visit www.mobiles.co.uk/smartphones.html for the
full picture), meaning that in some respects it is still considered to be
chasing the Apple iPhone 4; however, many are of the opinion that in actual
fact Android has already surpassed the iPhone. Handsets such as the HTC
Desire; arguably not only the best Android handset on the market but of any
Operating System currently, have seen Android adoption figures increase
exponentially in recent months, and the line up of future handsets only looks
to improve its position within the market. Handsets such as Samsung Galaxy S,
Sony Ericsson X10 Mini and the rumoured Motorola Droid X look set to only
further boost Android numbers.

The key selling point behind Android is options and customisation. If you
want a cheap, small handset with a QWERTY keyboard, there's the X10 Mini Pro
(www.mobiles.co.uk/sony-ericsson-xperia-x10.html); if you want a large
capacitive touchscreen, 1GHz processor and a 5.0 megapixel camera, there's
the HTC Desire (www.mobiles.co.uk/htc-desire.html). HD Video
Recording? That's taken care of by the Samsung Galaxy S, which also boasts
the latest Super AMOLED technology, for a rich and clear visual display that
is beyond breathtaking (www.mobiles.co.uk/samsung-galaxy-s.html).

Android often comes 'skinned' with a User Interface, the most popular of
which is probably HTC's Sense UI. This offers advanced social networking
integration, customisable widgets and much more. There are also what's known
as 'Custom ROM's', skins for Android made by third-party developers to suit
pretty much any need, whether that be further improved performance or just a
unique look, feel and user experience.

This article was written by Mobiles.co.uk (www.mobiles.co.uk).
Visit Mobiles.co.uk for the latest smartphones (
www.mobiles.co.uk/smartphones.html) and the best mobile phone deals
(www.mobiles.co.uk/best-deals.html). For more information, call the
sales team on +44(0)1923-803333.

For more information about this article, email nick.hill@summitmedia.com
or call +44(0)1430-876876.

For more information, call the sales team on +44(0)1923-803333. For more information about this article, email nick.hill at summitmedia.com or call +44(0)1430-876876.