Sonic Completes Integration of MainConcept

By Sonic Solutions, PRNE
Sunday, October 17, 2010

Expands Development and Licensing of Market-Leading Video and Audio Codec Technologies and Content Creation SDKs

NOVATO, California, October 18, 2010 - Sonic Solutions(R) (Nasdaq: SNIC) today announced the successful
integration of MainConcept, the world's leading producer of video and audio
codec software development kits (SDKs), into Sonic's new Professional
Technology Division. As part of the integration, Sonic has formed a
Professional Technology Division which combines MainConcept with Sonic's
professional products group to offer a broad application and technology
portfolio that includes industry-standard DVD, BD, and interactive authoring
technologies, codec engines, and SDKs for content creation, compression, and
playback on PC and CE devices.

"Our business model depends on the fast development, deployment, and the
rapid resolution of technical issues when they arise. MainConcept has always
delivered this for us," said, Anna Greco, VP Client Services at Telestream, a
leading provider of world-class live and on-demand digital video tools and
workflow solutions, headquartered in Nevada City, CA. "As our business grows,
we know that the MainConcept brand backed by Sonic Solutions will continue to
meet our expectations."

With the integration of MainConcept, Sonic can now offer an expanded
'one-stop-shop' for developers, content owners, integrators, PC, and CE
device companies that are looking to incorporate media management
technologies into their products and services. From content ingest to
authoring, formatting, and playback, the entire media processing chain is
encapsulated into comprehensive software development kits for developers
looking to deploy industry-leading media products and services. With the
Sonic Professional Technology Group's world-class engineering, support, and
ease of integration, customers can bring products to market quickly with the
'peace-of-mind' not found with Open Source solutions.

"Since 1999, MainConcept has defined what the codec development and
licensing business should be, through its commitment to providing third-party
companies the best technology with the very best service and support
possible," said Muzaffer Beygirci, General Manager of the Professional
Technology Division, Sonic Solutions. "Sonic is committed to maintaining our
hard-earned relationships and expanding on what MainConcept has built with
new and exciting products and technologies that will drive business forward
for our customers for years to come."

About Sonic Solutions

Sonic Solutions(R) (NASDAQ: SNIC) enables digital media from Hollywood to
home. For more than a decade, Sonic products, service, and technology brands,
including Roxio(R), RoxioNow(TM), DivX(R), and MainConcept, have fueled home
entertainment, powered rich digital media functionality on a range of
platforms for a variety of partners, and inspired unique personal media
experiences for hundreds of millions of consumers. Sonic technologies are now
combining to deliver a universal platform for Hollywood Studios, retailers,
consumer electronics manufacturers, and PC OEMs that provides consumers
instant access to premium entertainment from virtually anywhere. Sonic
Solutions is headquartered in Marin County, California. Learn more at
www.sonic.com.

Forward Looking Statements

This release may contain forward looking statements that are based upon
current expectations, including the launch, distribution, and market
acceptance of Sonic's acquisition of MainConcept. Actual results could differ
materially from those projected in the forward looking statements as a result
of various risks and uncertainties, including those discussed in Sonic
Solutions' annual and quarterly reports on file with the Securities and
Exchange Commission. This press release should be read in conjunction with
Sonic Solutions' most recent annual report on Form 10-K, Form 10-Q and other
reports on file with the Securities and Exchange Commission, which contain a
more detailed discussion of the Company's business including risks and
uncertainties that may affect future results. Sonic Solutions does not
undertake to update any forward looking statements.

Sonic Solutions, the Sonic logo, Roxio, RoxioNow, DivX, MainConcept,
Scenarist, Authorscript and Hollywood to Home are trademarks or registered
trademarks owned by Sonic Solutions in the United States and/or other
countries. All other company or product names are trademarks of their
respective owners and, in some cases, are used by Sonic Solutions under
license. Specifications, pricing and delivery schedules are subject to change
without notice.

Chris Taylor of Sonic Solutions, +1-408-367-5231, chris_taylor at sonic.com

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