SONY Agreement Takes LOVEFiLM Offering Direct to TV

LOVEFiLM TV: Thousands of Titles in an Instant

LONDON, March 18, 2010 - SONY and LOVEFiLM, Europe's leading film & TV, digital and DVD
rental subscription service with over 67,000 titles, today rolls out a major
agreement that allows LOVEFiLM members to instantly watch thousands of titles
directly through the new SONY BRAVIA Internet Video TVs, Blu-ray players and
Blu-ray Home Theatre kits.

The partnership between the two companies will extend the
reach of titles streamed from LOVEFiLM directly into the living room, making
it easier than ever for entertainment fans to instantly watch LOVEFiLM
content.

Unlimited LOVEFiLM subscribers will be able to select the
service as an icon on the SONY menu bar of SONY Internet Video devices,
search for titles through categories such as genre or 'most watched' and
eventually manage their DVD and Blu-ray rental lists through the TV.

Simon Calver, Chief Executive of LOVEFiLM, said,

"LOVEFiLM has changed the face of entertainment in Europe with
our famous online DVD rental service. Now our powerful combination of
instantly available digital content and DVD & Blu-ray rental is another huge
enhancement of the value, choice and convenience proposition. Being able to
take this service directly into the living room with Sony, enabling members
to have access to thousands of instantly available titles is an immensely
exciting development. We expect to roll out the delivery platforms and
continue to invest in digital content in the coming months."

Christian Brown, Senior Category Marketing Manager for Sony, said,

"BRAVIA Internet Video marks a fantastic paradigm shift in
home entertainment, now offering UK consumers the ability to watch content
from a wide variety of partners when they want, rather than when the
schedules dictate. We are really excited to be partnering with LOVEFiLM to
bring its fantastic service to Sony devices and look forward to developing
this service and others over the coming months."

To see the new service in action visit the LOVEFiLM website:
www.lovefilm.com/micro/lovefilm_tv/index.html

    For further information please contact:
    Ben Simons/Eleanor Williamson
    M: Communications
    Tel: +44(0)20-7920-2340

For further information please contact: Ben Simons/Eleanor Williamson, M: Communications Tel. +44(0)20-7920-2340