Spartoo, European Leader in Internet Footwear Market, Selects KENSHOO to Manage Online Advertising Campaigns Across International Markets
By Kenshoo, PRNETuesday, August 31, 2010
Leading European online footwear retailer chooses KENSHOO to manage paid search across multiple geographies as it expands into new markets
SAN FRANCISCO, September 1, 2010 - KENSHOO, the leading provider of online demand generation SaaS solutions
for the enterprise and local markets, announces that Spartoo, the leading
online European footwear retailer, has selected KENSHOO to automate and
optimize its paid advertising campaigns across Europe. Spartoo has sites
operating in France, Spain, Italy, Germany and in the UK, with plans to
expand into other countries in the upcoming year. With over 5 Million unique
visitors per month, they are one of Europe's Top 10 internet fashion sites
and one of the Top 10 companies for growth. They currently sell upwards of
400 brands and 15,000 models. They also market two additional brands, SacBy
and Le Temple.
At the forefront of innovation, Spartoo chose to partner with KENSHOO due
to its ability to meet the unique requirements of the international retailer,
including fully localized support and multi-currency reporting capabilities
that will scale with the company as they expand internationally. Spartoo also
required a platform that could scale to manage expansive numbers of campaigns
and keywords, as well as advanced capabilities such as KENSHOO's nimble and
highly configurable Bid Management system.
"Management of our own technology has always been strategic for Spartoo.
We are particularly demanding when it comes to choosing a third-party
application, which remains very rare, preferring to build internally. For our
online advertising campaign management, we had a clear vision of our needs,
and our increased international focus added urgency to finding the right
technology to move us forward. KENSHOO impressed us greatly, meeting all of
our needs." - Jeremie Touchard, CMO and founder, Spartoo.
"Known as a highly innovative company, we are pleased Spartoo chose to
partner with us. They are not only a market leader, but also one of Europe's
largest and most sophisticated paid search advertisers," said Etai Rosen, VP
of Sales, KENSHOO Europe. "We designed KENSHOO Search to meet the complex
needs of pan European advertisers like Spartoo, and look forward to working
hand-in-hand to help fuel the continued growth of the company and of their
paid search program."
About KENSHOO
KENSHOO is the leading online demand generation SaaS platform, delivering
cutting-edge technologies for enterprise advertisers, agencies, and local
marketing providers across search, local, mobile, and social media
advertising. KENSHOO provides unique value and service to well over 150
clients around the world, in dozens of languages and from offices in nine
international locations. The KENSHOO Campaign Management suite of solutions
includes KENSHOO Enterprise(TM), KENSHOO Local(TM) and KENSHOO Social(TM),
and is designed to minimize labor and increase ROI through advanced campaign
management, automation, and optimization. KENSHOO clients and partners
include Demandware, Extra Space Storage, Facebook, Hitwise, iREP, LinkShare,
NetSuite, Omnicom, SapientNitro, Textbooks.com, and many more. KENSHOO is
backed by venture capital firms Sequoia Capital and Arts Alliance.
www.Kenshoo.com
About Spartoo
Founded in 2005 by two HEC graduates, Boris Saragaglia (Mines-HEC), Paul
Lorne (Centrale-HEC) and Jeremie Touchard (Mines), Spartoo.com is the
European leader in the internet footwear market with site and customer
support in 5 languages, and delivery in 27 countries. Spartoo.com carries
over 400 top brands with over 15,000 models and an exceptional customer
service policy: Free delivery and return within 30 days. Spartoo is backed by
venture capital firms Endeavour Vision, Highland Capital Partners, CM-CIC
Capital Prive and A PlusFinance.
Contact Kathryn Barry Director of Marketing, KENSHOO +1-877-536-7462
Kathryn Barry, Director of Marketing of KENSHOO, +1-877-536-7462
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