Sponsorship Research Tool Launches to Assist Brand Decision Makers

LONDON, March 17, 2011 - Sponsor121, a company launched in December 2010, is an online research
tool that connects brands with innovative sponsorship ideas.

Robert Jackson, Managing Director of Sponsor121, says "In the current
economic climate, sponsors want to identify under exploited sponsorship
assets that cost effectively maximise impact with their core target
audiences. Sponsor121 solves the problem of trying to find those assets".

Sponsor121 (www.sponsor121.com) offers a free research service
that identifies sponsorship ideas on behalf of brands and agencies, and a
marketplace that sponsors can search themselves.

The company is seeing promising results, with The British Film Institute,
The National Portrait Gallery, and The Rugby Football League already
registered, also aims to:

- Bring more transparency to the sponsorship industry

- Create a standardised process for researching sponsorship opportunities

"Sponsor121 will bring choice, control and transparency to sponsorship
for the first time, creating a marketplace where value can be accurately
assessed and compared" says Jackson.

Sponsor121 is a sponsorship (www.sponsor121.com/) research tool
that connects brands looking for innovative sponsorship ideas
(www.sponsor121.com/sponsors) with companies that need to get
sponsorship (www.sponsor121.com/need_sponsorship/)

For more information or to arrange an interview please contact: James Porter - james at sponsor121.com or +44-(0)207-739-2813