Sportsdirect.com Cuts Lee Cooper Jeans to GBP3 a Pair as Part of its Campaign to Make Branded Leisure Clothing Affordable for All

LONDON, November 12, 2010 - Sportsdirect.com, the UK's largest sports retailer, will
tomorrow offer customers a range of branded leisure goods at unprecedented
bargain prices.

Topping the bill will be Lee Cooper Jeans, in men's and
women's styles, available for a record-breaking GBP3 a pair (RRP is GBP39.99)
at over 400 Sportsdirect.com stores nationwide, and online at
www.sportsdirect.com.

Other bargains on offer include Slazenger tennis rackets for
just GBP5 (RRP GBP24.99) and Mary Jane Crocs for GBP2 (RRP GBP34.99).

These incredible discounts form part of Sportsdirect.com's
ongoing winter sale, and are backed up by a national television campaign.
Previous week's offers, which are still available, include Umbro Woven Pants
at just GBP6, Lonsdale Benn footwear reduced to GBP10 and No Fear Scooters,
on sale for an incredible GBP8.

Following recent press highlighting increases in cotton
prices, the end of cheap clothing on the high street and imminent VAT rises,
Sportsdirect.com strikes back for the consumer.

"We expect that our new bargains will fly off the shelves,"
said Vincent Smith, Sportsdirect.com's Head of Marketing. "Our aim in this
promotion is to remind customers in these hard times of the exceptional value
we offer."

Yet more incredible bargains will be offered in the coming
weeks, as a big Thank You to the customers who have helped Sportsdirect.com
grow even during the economic downturn.

While other clothes retailers are raising prices,
Sportsdirect.com continues to open new stores, cut prices and grow sales and
profits, proving that it is possible to make high-quality branded goods
affordable for everyone.

    Notes:

    1. For enquiries about this offer, please contact Vincent Smith, Head of
       Marketing: +44(0)870-333-9400

    2. Sports Direct, UK's biggest sports store, now online at
       www.sportsdirect.com

For enquiries about this offer, please contact Vincent Smith, Head of Marketing: +44(0)870-333-9400