Standard Life Corporate Marketing Appoints Ann Flynn as new Head of Customer Management

LONDON, November 15, 2010 - Standard Life has appointed Ann Flynn as Head of Customer Management in
corporate marketing, reporting to Corporate Marketing Director Jonathan
Hewitt. Ann joins the company from Scottish Widows where she was Head of
Marketing Communications for Corporate Pensions.

Ann joined the corporate marketing team this week and will be responsible
for supporting clients and their advisers to further strengthen Standard
Life's offering in the corporate market. The Edinburgh-based savings and
investments company is one of the leading providers of corporate and company
pensions.

Ann Flynn began her career as Regional Sales Consultant for Moore Barr
Bradley in 1988 before becoming client Services Manager at Newton Barr
Consulting Actuaries and Advisors in 1996. In 1999 she joined financial
services group Aegon as Marketing Manager before moving to Scottish Widows in
2004.

Jonathan Hewitt, Corporate Marketing Director, Standard Life said: "Ann
brings a wealth of experience and knowledge to this newly widened role and
further demonstrates our commitment to the corporate sector. We want to make
the client experience with us even better and Ann has all the attributes to
make this happen.

"Corporate Pensions has been one of our key business markets for some
time and 2011 will see the introduction of exciting new developments and
offerings for existing and new clients."

Ann Flynn, Head of Customer Management, at Standard Life Corporate
Marketing said: "I look forward to working with all the team at Standard Life
and this new role gives me a great opportunity to build on an already well
established reputation in the corporate sector as we move towards 2011."

Ann's appointment comes only days after Standard Life Wealth, the Ultra
High Net Worth discretionary investment and wealth management business of the
Standard Life groups of companies, announced that it was to open a new
Birmingham office, appointing five new staff and giving Standard Life Wealth
its third fixed location in the UK alongside Edinburgh and London.

About Standard Life:

Standard Life (www.standardlife.co.uk/) is a leading long term
savings and investments company headquartered in Edinburgh and operating
internationally. Established in 1825, Standard Life provides life assurance,
pensions (www.standardlife.co.uk/content/pensions/pensions_home.html),
including corporate pensions, company pensions (
www.standardlife.co.uk/content/pensions/company/company_index.html)
and employer pensions, and investment management to over 6.5 million
customers worldwide.

Standard Life provides flexibility and support to build its customers'
confidence in their future wealth.

Standard Life operates in the United Kingdom, Europe, North America and
Asia Pacific, and globally with Standard Life Investments.

    Press Contact:
    Paul Keeble
    Senior Media Affairs Manager
    Standard Life plc
    Level 34
    30 St Mary Axe
    London
    EC3A 8EP
    +44(0)20-7872-4481

www.standardlife.com

Press Contact: Paul Keeble, Senior Media Affairs Manager, Standard Life plc, Level 34, 30 St Mary Axe, London, EC3A 8EP, +44(0)20-7872-4481