Stars Come out for Vertu Constellation Quest LaunchBy Vertu, PRNE
Tuesday, October 12, 2010
LONDON, October 13, 2010 - Vertu, the market leader in luxury mobile phones, unveiled its
first smartphone, Constellation Quest. The stylish party was held at
Lancaster House, St James's in London and was attended by: Kevin Spacey,
Holly Valance, Nick Candy, Ben Fogle, Brigitte Nielsen, Paloma Faith, David
Gandy, Serena Rees, Phillip Treacy, Tom Parker Bowles, Ben Eliott, Tamara
Beckwith, James Caan, Olivia Inge and Vertu Brand Ambassador Seal.
Guests enjoyed cocktails created by the recent World Class
winner of Best Bartender In the World competition Erik Lorincz.
Vertu, the British-based market leader in luxury mobile
phones, also reported strong organic growth of 40% year-on-year and posted
two record sales months in the fourth quarter of last year. With 700 stores
in 70 countries, Vertu is opening on average a new store every two weeks
across the world.
Perry Oosting, President of Vertu, said, "Vertu has applied
its values of an authentic, tailored, luxury experience to our first
smartphone, creating a handset that is as functional as it is beautiful. The
launch of another new form factor reflects our ongoing engagement with our
customers to deliver the products they desire."
Constellation Quest has been designed with the user experience
first and foremost in mind, creating a smartphone that is a pleasure to use.
The home screen is uncluttered, displaying only the essentials as chosen by
the customer. These may include email notifications, calendar appointments
and selected news feeds. Also featured is a Vertu design signature - an
analogue clock - which automatically adjusts to the user's location. The
whole user experience is one designed to be effortless and intuitive.
Constellation Quest introduces vertu.me, a service that
provides the user with a Vertu email account and effortless harmonisation of
the device's lifestyle and business tools. Should the customer choose, the
user's emails, contacts, calendar and task information can be automatically
synchronised with Vertu's secure servers, giving the benefit of protected
back up of their data. Vertu offers the consumer complete peace of mind, as
should the handset be lost, this data can be retrieved and seamlessly
downloaded to a replacement phone. The system also ensures that whenever the
vertu.me account is accessed, whether from the phone, a home or office
computer (PC and Mac) or via the web, this information is up to date.
Vertu Concierge has been enhanced for the launch of
Constellation Quest, giving the user three different options for lifestyle
assistance and enrichment. Depending on a customer's expected frequency of
use, Vertu Concierge will suggest the service type best suited to that
customer's needs. Vertu Concierge's core offering across the three services
is its unparalleled ability to respond to a customer's needs and offer
appropriate experiences and opportunities.
Vertu is the pioneer and leading manufacturer of luxury mobile
phones. Created to complement the discerning customer's lifestyle, Vertu
offers tailored, luxury services in combination with the finest in design,
engineering and manufacture. With three distinct collections - Signature,
Ascent and Constellation - Vertu uses innovations in manufacturing technology
with traditional craftsmanship, assembling each phone at the company's
headquarters in England. Vertu is available in over 500 stores, including
over 70 Vertu boutiques, in 66 countries worldwide. For more information
please visit www.vertu.com
Note to Editors:
A picture/s accompanying this release is available through the PA
Photowire. It can be downloaded from www.pa-mediapoint.press.net or
viewed at www.mediapoint.press.net or www.prnewswire.co.uk.
For further media information, please contact: Louisa McCarthy louisa at nevillemccarthy.com or Tom Arnall tom at nevillemccarthy.com at Neville McCarthy Associates, +44(0)207-940-2900
Tags: London, October 13, United Kingdom, Vertu