Stepping Ahead of Other Italian Roasters, Miscela d’Oro Introduces Fair Trade Organic Espresso Featuring Arabica-Plus-Robusta Blend

MESSINA, Italy -

- New ‘Espresso Natura’ confirms Sicilian artisan roaster’s commitment to modern social values and no-compromise traditional premium espresso flavor

Today Miscela d’Oro’s third-generation master roaster Umberto Urbano announced Espresso Natura, the company’s first-ever Fair Trade Organic espresso blend. Unlike most of Italy’s Fair Trade Organic espressos-which typically feature 100% arabica beans-Miscela d’Oro’s socially and ecologically conscious Espresso Natura blends premium arabica and robusta beans. This allows Miscela d’Oro to achieve its traditional complex flavor profile with a blend recognized by connoisseurs as the true expression of classic Southern Italian espresso.

Urbano notes the high demand for double-certified arabica makes that type of green coffee fairly routine to source at premium quality levels. “As a result,” says Urbano, “double-certified 100% arabica espressos are fairly common. But achieving our preferred flavor is only possible with the addition of robusta beans, which enrich the first notes of the espresso and create a longer, more complex finish.”

Urbano reports the quest for double-certified superior robusta was challenging: “We searched for a year to find reliable first-quality Fair Trade Organic robusta. And we believe our patience has been rewarded by an exceptionally premium espresso that is both pleasurable and ethical.”

Vacuum-packed at Miscela d’Oro’s roasting plant in Messina, Sicily, Espresso Natura is available in 1 kilo bags, packed 6 to a master case. Espresso Natura can be purchased exclusively through specialty coffee distributors globally. In North America, for distribution information, please contact Bruno Montesano at Miscela d’Oro’s North American sales office: +1-213-261-0055, ext. 1 or Montesano@misceladoro.com.

About Miscela d’Oro

Since 1946, the Urbano family has roasted premium artisan espresso in Messina, Sicily. For three generations, the Urbano’s flavor sensibility has been influenced by the complexities of Sicilian cuisine and the subtlety of great Italian roasting tradition. Today, third generation master roaster Umberto Urbano carefully crafts Miscela d’Oro’s signature flavor to deliver a smooth, rich and naturally sweet espresso crowned by a beautiful crema layer for the perfect presentation and flavor finish.

Available on a limited and exclusive basis through select distribution in North America, Miscela d’Oro offers a distinctive range of food service and retail products including whole bean, pre-ground and E.S.E. pods options. www.misceladoro.com

Source: Miscela d’Oro

Roberto Calogera of Miscela d’Oro, N.A., +1-213-261-0055, ext. 3, calogera at misceladoro.com