Wake Up and Find the Coffee With Macmillan's Free iPhone AppBy Kentlyons, PRNE
Monday, September 20, 2010
…and Why Not Donate the Price of One Whilst You Sip Away!
LONDON, September 21, 2010 - The Macmillan Coffee Finder is a new free app from Macmillan Cancer
Support to help people find the best cup of coffee nearest to them. Starting
off with over 900 cafés and coffee shops reviewed and rated around the UK,
users can discover exciting, intriguing and fun places to meet up and have a
An easy-to-use, interactive tool, the iPhone app is designed to help
people find great places to meet friends - all part of Macmillan's World's
Biggest Coffee Morning campaign on the 24th to encourage people to get
together to have fun, make friends and raise money for to help people
affected by cancer.
Key features include rating the cafés by giving them a mug rating,
options to upload pictures of the café, the pastries, the view etc, and
commenting on them too. Using the app's clever filters, users can find coffee
shops with gallery spaces, wifi, toilets, alfresco seating and organic
produce. Plus, using its map of the UK, cafés can be easily located.
Furthermore, using its amazing augmented reality technology, users can hold
up their iPhone and see a mug representing the café floating in front of them
- all people have to do is follow it to find their coffee of choice! And if
users have a favourite coffee shop that's not listed they can send it to the
Noel Lyons, of award winning design agency Kent Lyons explains "We wanted
to come up with an interesting and fun tool for users which also helps
Macmillan to spread their message whilst making it easy for people to donate,
and take part in World's Biggest Coffee Morning."
The iPhone app can be downloaded from bit.ly/coffeefinder
Alternatively, to simply make a donation to Macmillan simply text "cafe"
to 70123 and GBP3 (the cost of a coffee) will be donated to Macmillan.
For more information about the World's Biggest Coffee Morning:
please visit www.macmillan.org.uk/coffee
To find out more about Macmillan, visit www.macmillan.org.uk
About Macmillan Cancer Support
Macmillan Cancer Support improves the lives of people affected by cancer,
providing practical, medical, emotional and financial support. Working
alongside people affected by cancer, Macmillan works to improve cancer care.
One in three of us will get cancer. Two million of us are living with it. If
you are affected by cancer Macmillan can help.
For more information about Macmillan Cancer Support, visit
www.macmillan.org.uk or freephone +44(0)808-808-0000 for an
KentLyons is an award-winning London-based graphic design agency. They
work on a wide variety of creative projects, including branding, print,
interactive and environmental design. Their design service caters to many
high profile clients and produces sites that are both visually stunning and
Formed in 2003, KentLyons creates dynamic and effective graphic
communications that engage and entertain. Online, a KentLyons site is
instantly recognisable by its ease of navigation and accessibility, combined
with a rich and engaging online experience.
Clients include Channel 4,Taschen, D&AD, LV=, Booktrust, The Design
Council and Westfield.
Note to Editors:
A picture accompanying this release is available through the PA
Photowire. It can be downloaded from www.pa-mediapoint.press.net or
viewed at www.mediapoint.press.net or www.prnewswire.co.uk.
For further information and/or images contact: Press Enquiries: Emily Compston, emily at as-communication.co.uk, AS Communication, 48 Longstone Avenue, London NW10 3TX, Tel: +44-208-969-8988, www.ascomms.com; KentLyons, Lloyds Wharf, Mill Street, London, SE1 2BD, Tel: +44207-394-2500, Fax: +44207022-8605, Email/ info at kentlyons.com
Tags: Kentlyons, London, September 21, United Kingdom