Danish Consumers Donate 27,000 High-Tech Water Filters to Students, Teachers and Families in Eastern Kenya

By Vestergaard Frandsen, PRNE
Tuesday, October 12, 2010

Coca-Cola(R), Vestergaard Frandsen and Water For All Work Together to Provide First Major Shipment of LifeStraw(R) Water Filters to Matungula District

NAIROBI, Kenya, October 13, 2010 - Safe and clean drinking water became a lot easier to access today at the
Kimanza Secondary School and Kwasyokimanza Primary Schools in Matungula
District thanks to an initial donation by Danish consumers of 27,000
high-tech LifeStraw(R) water purifiers through a partnership including
Coca-Cola(R), Vestergaard Frandsen and Water For All. Today's donation by
Danish consumers represents the bulk of some 35,000 LifeStraw(R) water
purifiers that will arrive throughout Kenya this year.

Kenya's Water & Irrigation Minister, Charity Ngilu presided over the

According to a 2006 report from the United Nation's Development Program,
waterborne diseases were estimated to cause 1.8 million deaths each year
while about 1.1 billion people lacked proper drinking water. The problem is
especially severe in Africa. In Kenya alone, 40% of the population lacks
access to clean and safe drinking water, resulting in millions of cases of
diarrheal disease each year, serious illnesses, preventable deaths, lost
productivity and absenteeism from school.

The project started in April 2010 under the banner of '3 litres of clean
water' as a partnership of the three companies with the aim of donating three
litres of clean and safe water to Africa for every purchase of Kildevaeld(R)
- Coca-Cola's leading bottled water brand in the Nordic region. Since the
campaign began, Danish consumers have committed to donating more than 51
million litres of water to communities in Africa.

"This campaign has clearly shown that even small changes in everyday
routine can create large results. Thanks to the fantastic support from Danish
consumers, millions of litres of clean water have been pledged - those are
now helping children and families in Kenya. This underlines the essence of
the campaign - you can make a difference," said Soren Kristensen, Country
Manager, Coca-Cola Nordic.

The first project to receive funding is the Kimanza Secondary School and
Kwasyokimanza Primary Schools in Matungula District. Kenya was chosen by
Water For All because of the organization's deep roots in the country.

"In July, the United Nations affirmed that access to clean and safe
drinking water is a basic human right. I'm proud and honored to be part of
this project that will help provide this right to so many local children to
keep them healthy, remain in school, and allow families and the Matungula
District to enjoy better heath and a brighter future," said Mikkel
Vestergaard Frandsen
, CEO of the Group, Vestergaard Frandsen which created
the LifeStraw(R) product.

Segun Ogunsanya, Managing Director, Nairobi Bottlers Limited -
Coca-Cola's anchor bottler in East Africa, says water is the element most
necessary for survival and without it; communities cannot be healthy which
would then make Coca-Cola business unsustainable. He said through Coca-Cola
System's flagship water strategy program, Replenish Africa Initiative (RAIN),
the company is able to reduce its water use ratio, recycle water used in the
manufacturing process, and replenish water in communities through the support
of broad based projects.

"Water For All is committed to using innovative and appropriate
technologies to facilitate access to clean water in Africa," said Jill
, President of the NGO that is distributing LifeStraw(R) units on
behalf of Coca-Cola(R). "We have donated LifeStraw(R) units here and in other
countries and have seen firsthand how suitable and effective the technology
is." Water For All instructs recipients on the use of LifeStraw(R) units to
ensure they are used for maximum benefit.

Reduction of waterborne diseases is a major public health goal in
developing countries, and the Millennium Development Goal number seven calls
for halving the proportion of people without access to safe drinking water by
2015. Point-of-use water purifiers like LifeStraw(R) are one way to help
achieve these ambitious goals.

LifeStraw(R) comes in two models: a personal portable version which
filters out more than 99.9999% of waterborne bacteria and 99.9% of parasites;
and LifeStraw(R) Family, an advanced home purifier which removes a whopping
99.9999% of bacteria, 99.99 % of viruses, and 99.9% of parasites. Together,
these two point-of-use water solutions allow the user to drink safely and
easily-anytime, anywhere.

Accessing clean and safe drinking water in the developing world can be
challenging, but LifeStraw(R) was designed to withstand demanding physical
environments. It requires no electricity or spare parts and is appropriate
for quick distribution after natural disasters and complex emergencies
including the 2010 Haitian earthquake, and the recent severe flooding in
Pakistan where hundreds of thousands of LifeStraw(R) units are now in use.

Note to the Editor:

The Coca-Cola Company (NYSE: KO) is the world's largest beverage company,
refreshing consumers with more than 500 sparkling and still brands. Together
with Coca-Cola(R), recognized as the world's most valuable brand, the
Company's portfolio includes 14 billion dollar brands, including Diet
Coke(R), Fanta(R), Sprite(R), Coca-Cola(R) Zero, vitaminwater, Powerade(R),
Minute Maid(R), Simply(R) and Georgia Coffee(R).

Globally, we are the No. 1 provider of sparkling beverages, juices and
juice drinks and ready-to-drink teas and coffees. Through the world's largest
beverage distribution system, consumers in more than 200 countries enjoy the
Company's beverages at a rate of 1.6 billion servings a day. With an enduring
commitment to building sustainable communities, our Company is focused on
initiatives that protect the environment, conserve resources and enhance the
economic development of the communities where we operate.

For more information about our Company, please visit our website at

Vestergaard Frandsen is a European company specializing in complex
emergency response and disease-control products. The company operates under a
unique Humanitarian Entrepreneurship business model. This "profit for a
purpose" approach has turned humanitarian responsibility into its core
business. Vestergaard Frandsen was founded in 1957 and has evolved into a
multinational leader focused on helping to achieve the UN's Millennium
Development Goals. To learn more about Vestergaard Frandsen and LifeStraw(R)
please visit: www.lifestraw.com

Water For All, a nonprofit organisation based in Johannesburg, has
provided access to clean water to hundreds of schools and communities
throughout Africa since 2004. As part of Water For All's approach, the
organization works with local communities and in-country advisors to assess
each school or community's water needs and determine if our water
technologies will be appropriate for the setting. Water For All currently
donates solar pumps, rainwater harvesting systems, and water filtration
systems, including LifeStraw(R) units. For additional information, visit

    Contacts for Media:
    Bob Okello, Public Affairs & Government Relations Manager, Coca-Cola
    Mobile: +254-733-224723 or via Email: bokello@afr.ko.com

    Marianne Frisenvang, Business Manager, Coca-Cola Nordic
    Mobile: +45-51-58-58-56 or Email; mfrisenvang@eur.ko.com

    Peter Cleary, Public Relations & Communications Director, Vestergaard
    Mobile: +1-347-653-5857 or via Email: pc@vestergaard-frandsen.com

    Jill Rademacher, President, Water For All
    Mobile: +27-11-021-4885 or via Email: Jill@WaterForAll.org

Peter Cleary, Public Relations & Communications Director, Vestergaard Frandsen, Mobile: +1-347-653-5857, pc at vestergaard-frandsen.com, or Bob Okello, Public Affairs & Government Relations Manager, Coca-Cola, Mobile: +254-733-224723, bokello at afr.ko.com, or Marianne Frisenvang, Business Manager, Coca-Cola Nordic, Mobile: +45-51-58-58-56, mfrisenvang at eur.ko.com, or Jill Rademacher, President, Water For All, Mobile: +27-11-021-4885, Jill at WaterForAll.org

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