Strauss Group Successfully Completed Debentures Issue Raised NIS 500 Million

TEL AVIV, Israel - Strauss Group (TASE: STRS) announced that it successfully completed an NIS 500 Million debenture issue from the public.

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Demand for the Company’s debentures was strong with NIS 2 billion in early subscriptions.

Bonds (Series C) were carried out by means of tender on the annual rate of interval above the base interest rate (which is the interest on “Government bond 817″).

The tender determined that the interest rate interval of the bonds is 0.7%.

Debentures rated by Midroog (subsidiaries of Moody’s) Aa1 with stable horizon and by Standard & Poor’s Maalot. AA+/ stable.

The offering was lead by the underwrites: Leader, Clal Finance Underwriters, Poalim IBI, Menora Mivtahim underwriters, Apex Underwriting and Leumi Partners

About Strauss Group

Strauss, Israel’s second largest food and beverage group, has in recent years become an international corporation as a steadily growing part of its business is conducted internationally. For the past six years the company has grown rapidly, more than doubling the scope of its activities and achieving a business turnover of NIS 6.2 billion in 2008 (47% from international activities).

Strauss Group focuses on three core businesses and unique concepts, in order to develop innovative, growth-intensive global businesses. Strauss Israel, serving as the Group’s home base, operates under two focused divisions, Health & Wellness and Fun & Indulgence, focusing on meeting evolving consumer trends, through innovation and sustainability. These two divisions, serve as the core foundations for long term growth and expansion, locally, and as the basis for global expansion. Over the past few years, our multi-local coffee company, Strauss Coffee, in which TPG Capital holds 25.1%, has grown to become a leading coffee company, constantly expanding in fast growing emerging markets such as Central and Eastern Europe and Brazil. Strauss North America primarily incorporates the activities of the fast-growing Sabra Dipping Company, jointly-50% managed with PepsiCo Frito Lay, as well as Max Brenner’s innovative Chocolate Bar’s.

Strauss is traded on the TA-25 Index.

For additional information: Investors Contact Yaffa Cohen-Ifrah Director of Investor Relations Strauss Group Ltd. Tel: +972-3-6752545 Mob: +972-54-5772195 Email: yaffa.cohen-ifrah@strauss-group.com Media Contact Osnat Golan Corporate Communications Director Strauss Group Ltd. Tel: +972-3-6752281 Mob: +972-52-8288111 Email: osnat.golan@strauss-group.com www.strauss-group.com

Source: Strauss Group Ltd

For additional information: Investors Contact, Yaffa Cohen-Ifrah, Director of Investor Relations, Strauss Group Ltd. Tel: +972-3-6752545, Mob: +972-54-5772195, Email: yaffa.cohen-ifrah at strauss-group.com; Media Contact, Osnat Golan, Corporate Communications Director, Strauss Group Ltd. Tel: +972-3-6752281, Mob: +972-52-8288111, Email: osnat.golan at strauss-group.com