Gadi Lesin, President & CEO of Strauss Group, Announced Today the Appointment of Todd Morgan as CEO of Strauss Coffee and Member of the Group Management Team

Gadi Lesin, President & CEO of Strauss Group, said today: "Todd Morgan has served as Interim CEO of Strauss Coffee since June and I am pleased that he has accepted our offer to become the permanent CEO. Todd has broad global business experience, and I am confident that his understanding of Strauss Coffee, its partners and challenges, will enable him to deliver Strauss Coffee's growth and expansion objectives, and contribute significantly to Strauss Group as a whole."

TEL AVIV, Israel, November 8, 2010 - In recent years, Todd Morgan has been a member of Strauss
Coffee's Board of Directors on behalf of TPG (which holds 25% of Strauss
Coffee), and he is also a member of the Tres Coracoes Board, Strauss Coffee's
joint venture in Brazil. He joined TPG Capital in 2004, where he served as a
Director in the Operating Group.

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Mr. Morgan has undertaken a range of senior leadership and
executive roles across various industries and continents, including acting as
the interim chief executive of the technical products division of a major
European specialty chemical business. Prior to joining TPG Capital, Mr.
Morgan worked with another private equity group, and also was a strategy
consultant with McKinsey.

Todd Morgan, married with 3 sons, lives in London. He holds a
B.A. in economics from Northwestern University, and an MBA from Northwestern
University's Kellogg Graduate School of Management.

About Strauss Coffee of the Strauss Group:

One of five companies affiliated to Strauss Group and operating
in 12 countries, Strauss Coffee is currently the fifth-largest coffee company
in the world in terms of green coffee procurement and one of the world's
fastest growing coffee companies over the past seven years. Strauss Coffee
employs 5,500 people, and its turnover totaled NIS 3.35 billion at the end of
2009.

Strauss Coffee's activities focus on the R&G (Roast & Ground)
sector and other coffee related products, providing coffee solutions to both
the in-home and away from home markets, namely coffee shops, restaurants,
hotel and offices. The Company enjoys a leading position in the coffee
markets in Central and Eastern Europe, Brazil and Israel; and is ranked as
the Number 1 or 2 player in all markets where it operates.

To visit at our website: www.strauss-group.com

    For additional information:
    Media Contact
    Osnat Golan
    VP Communications
    Strauss Group Ltd.
    Tel +972-3-6752281
    Mob +972-52-8288111
    Email: osnat.golan@strauss-group.com
    www.strauss-group.com

    Investors Contact
    Yaffa Cohen-Ifrah
    Director of Investor Relations
    Strauss Group Ltd.
    Tel: +972-3-6752545
    Mob +972-54-5772195
    Email: yaffa.cohen-ifrah@strauss-group.com
    www.strauss-group.com

For additional information: Media Contact, Osnat Golan, VP Communications,
Strauss Group Ltd., Tel +972 3-6752281, Mob +972 52-8288111,
Email: osnat.golan at strauss-group.com; Investors Contact, Yaffa Cohen-Ifrah,
Director of Investor Relations, Strauss Group Ltd., Tel: +972 3-6752545,
Mob +972 54-5772195, Email: yaffa.cohen-ifrah at strauss-group.com