Strauss Group Publishes its 2010 Third Quarter and Nine Months Results Reporting Sales Growth and Improved Profits

By Strauss Group Ltd, PRNE
Tuesday, November 16, 2010

Strauss Group Sales in the Third Quarter Increased 9.2%, With 5.9% Growth in Gross Profits and 0.9% Growth in Operating Profit

TEL AVIV, Israel, November 17, 2010 - The Strauss Group (STRS.TA) today reported its results for the third
quarter and the first nine months of 2010.

Ofra Strauss, Chairperson of Strauss Group, said today, "Strauss Group
continues to grow with further investment in the development of future growth
drivers of the Group, expansion of the infrastructure and establishing the
status of Sabra as a market leader in the fresh dips and spreads category in
North America and entering China using Strauss Water as part of our vision to
become a global water company.

Gadi Lesin, President & CEO of Strauss Group, said today:"Strauss Group
continues its growth and international expansion, presenting a strong third
quarter with 9.2% growth in Group sales, 5.9% improvement in gross profit and
0.9% improvement in operating profit. Summing up the first nine months of the
year, I am pleased to report that the Group sales were up 8.4%, with 12.5%
increase in gross profit and 5.1% increase in net profit attributed to our
shareholders.

"After the end of the Third quarter we achieved another milestone in our
global expansion, signing a Partnership Agreement between Strauss Water and
Haier Group, the Chinese home appliances giant, to establish a joint venture
in drinking water solutions in China. We also completed, via our subsidiary
Sabra, the acquisition of the salsa company California Creative Foods (CFF),
another step towards expanding our refrigerated salads business in North
America
.

    Third Quarter Financial Highlights[1]:

    - Sales totaled NIS 1.77 billion (NIS 1.62 billion last year),
      up 9.2%. Organic growth net of exchange rates effect was up 3.5%.
    - Gross profit was up 5.9%, totaling NIS 642 million (36.3% of
      sales) compared to NIS 607 million last year (37.4% of sales)
    - Operating profit was up 0.9%, totaling NIS 161 million (9.1%
      of sales) compared to NIS 159 million last year (9.8% of sales)
    - Net profit attributed to shareholders totaled NIS 54 million
      compared to NIS 64 million last year, down 17.4%.

    NINE MONTHS Financial Highlights[2]:

    - Sales totaled NIS 5.0 billion (NIS 4.7 billion last year),
      up8.4 %, with quantitative growth in most company activities. Organic
      growth net of exchange rates effect totaled 2.1%.
    - Gross profit was up 12.5%, totaling NIS 1.9 billion (38.5%
      of sales) compared to NIS 1.7 billion last year (37.0% of sales).
    - Operating profit was up 11.5%, totaling NIS 479 million
      (9.5% of sales) compared to NIS 429 million last year (9.2% of sales).
    - Net profit attributed to shareholders totaled NIS 209
      million, compared to NIS 198 million last year, a 5.1% increase

    1,2 Nine months and third quarter figures are pro-forma neutralizing the
        employees options and one time bonus, hedging transactions, non
        recurring other income and expenses
    Main pro-forma data (in NIS million):

                               Nine Months      Third Quarter
                           2010   2009  % Chg   2010   2009   % Chg
    Sales                 5,047  4,658   8.4%  1,771  1,622    9.2%
    Gross Profit          1,941  1,726  12.5%    642    607    5.9%
    Operating Profit (1)    479    429  11.5%    161    159    0.9%
    Profit for the Period   286    265   7.1%     81     90  12.4%-
    Net Profit (2)          209    198   5.1%     54     64  17.4%-

    (1) Before other income (expenses)
    (2) Attributed to the shareholders of the Company

Home base

Strauss Group is the second-largest company in the Israeli
food industry and in the first nine months of 2010 held an 11.2% share of the
food and beverage market in the domestic retail market (on a monthly average
in financial terms, according to StoreNext figures. The Israeli market is the
Group's home market, in which it is active in various categories.

The sales for the entire business of Strauss Group in Israel
include the Health & Wellness and Fun & Indulgence Divisions, the coffee
business in Israel, Max Brenner in Israel and the Tami4 activity.

In the first nine months of 2010 Strauss Group's sales in
Israel totaled NIS 2,770 million compared to NIS 2,493 million in 2009, an
increase of 11.1%.

In the third quarter of 2010 the Group's sales in Israel
totaled NIS 953 million compared to NIS 847 million in the corresponding
period in 2009, an increase of 12.6%.

Further to the acquisition of Tami4 in the fourth quarter of
2009, the Group has intensified its touch points with the Israeli consumer
and expanded beyond retail and away-from-home (AFH) sales into a direct
interface with the consumer.

The Coffee Sector

In the global coffee business the Group focuses on the
development, manufacture, marketing and sale of branded coffee products in
Israel and in various emerging markets such as Central and Eastern Europe and
Brazil.

Sales

Sales by Strauss's Coffee Sector in the first nine months of
2010 totaled NIS 2,465 million compared to NIS 2,440 million last year, an
increase of 1.0%. After neutralizing the impact of currency exchange rates,
sales decreased by 0.3%. Organic sales (after neutralizing the acquisition of
businesses and the impact of exchange rate differentials) decreased by 1.3%.

Sales by the sector in the third quarter totaled NIS 868
million
compared to NIS 859 million last year, an increase of 1.1%. After
neutralizing the impact of currency exchange rates, sales increased by 2.1%.
Organic sales (after neutralizing the acquisition of businesses and the
impact of exchange rate differentials) increased by 1.4%.

Sales in the nine months and in the quarter were positively
influenced by the continued growth in Brazil and in Russia, but were
negatively influenced by the weakness in the various markets in CEE and
increasing competition.

Gross profit in the first nine months increased by 5.8% and
totaled NIS 813 million (33.0% of sales) compared to NIS 768 million (31.5%)
last year. The increase in gross profit was mainly the result of the decrease
in part of the raw material prices (mainly in the first half of 2010)
compared to last year and of the currency impact in the various countries.

In the third quarter gross profit decreased by 5.3% and
totaled NIS 261 million (30.1%) compared to NIS 275 million (32.1%) last
year. The decrease in gross profit was mainly due to the increase in coast of
sales and the currency impact.

The operating profit of the Coffee Sector in the first nine
months increased by 6.9% and totaled NIS 205 million (8.3% of sales) compared
to NIS 192 million (7.9% of sales) last year. The operating profit was
positively influenced mainly by the growth in gross profit in relation to
last year.

In the third quarter the operating profit of the Coffee Sector
totaled NIS 64 million (7.4% of sales) compared to NIS 69 million (8.0%) last
year. The decrease in operating profit was mainly due to the decrease in
gross profit in relation to last year.

The Israel Sector - Strauss Israel

Sales

In the first nine months of 2010 sales by the Israel Sector
totaled NIS 2,012 million compared to NIS 1,990 million last year, an
increase of 1.1%. Sales by the sector in the third quarter totaled NIS 688
million
compared to NIS 682 million last year, an increase of 1.0%. The sales
growth was positively influenced by the volume increase in most units and the
continuing investment in innovation. The growth in sales is evident in all
units, notably Fun & Indulgence.

Gross profit in the Israel Sector totaled NIS 838 million in
the first nine months compared to NIS 829 million last year, an increase of
1.0%. The gross profit rate decreased from 41.7% to 41.6% this year. In the
third quarter gross profit totaled NIS 278 million compared to NIS 287
million
last year, a decrease of 3.1%. The gross profit rate decreased from
42.1% to 40.4%.

The gross profit in the first nine months and third quarter
was positively influenced by the volume growth in sales and by the continued
implementation of streamlining processes in the cost of sales. This was
partially offset by the change in the product mix and the increase in raw
material prices.

Management accounting operating profit in Israel in the first
nine months of 2010 increased by 3.3% and amounted to NIS 243 million. The
operating profit margin improved and amounted to 12.1% compared to 11.8% in
the corresponding period last year. The growth in the operating profit in the
period was the result of the improvement in gross profit and the continuing
streamlining processes.

In the third quarter the operating profit totaled NIS 87
million
compared to NIS 86 million last year, an increase of 0.4%. The
operating profit margin was maintained at 12.6%.

The Sabra Refrigerated Dips Business in the USA

Sabra's activity has been proportionately consolidated (50%)
since the closing of the transaction with PepsiCo, beginning in the second
quarter of 2008.

In the first nine months of 2010 Sabra's sales continued to
grow, as did its market shares, and it maintained a leading position in the
refrigerated flavored spreads category.

Sabra's average market share in the first nine months of this
year was 46.0% compared to an average market share of 38.7% in the
corresponding period last year and an average market share of 41.2% in the
fourth quarter of 2009 (according to IRI data published in October 2010).

Sales (100%) - In the first nine months of 2010 Sabra's sales
totaled NIS 428 million compared to NIS 310 million last year, an increase of
38.4%. After neutralizing the currency impact, growth amounted to 45.8%.

In the third quarter of the year Sabra's sales totaled NIS 159
million
compared to NIS 108 million last year, an increase of 47.4%. After
neutralizing the currency impact, growth amounted to 48.7%.

The operating profit in the first nine months of 2010 totaled
NIS 47 million (10.9% of sales) compared to NIS 52 million last year (16.8%),
a decrease of 10.2%.

In the third quarter operating profit totaled NIS 14 million
(8.8% of sales) compared to NIS 20 million last year (18.7%), a decrease of
30.8%. The decrease in operating profit in the quarter and in the nine months
is the result of the opening of the new plant in Virginia and the continued
operation of the old plant in New York.

MAX BRENNER

In the first nine months of 2010 Max Brenner's sales totaled
NIS 78 million compared to NIS 74 million last year, an increase of 5.4%.
After neutralizing the impact of currency exchange rates, growth amounted to
7.9%.

In the third quarter of 2010 Max Brenner's sales totaled NIS
29 million
compared to NIS 28 million last year, an increase of 4.4%. After
neutralizing the impact of currency exchange rates, growth in the third
quarter amounted to 5.1%.

During the quarter the Company opened a new Chocolate Bar in
Las Vegas. There are presently 31 Max Brenner Chocolate Bars in operation
around the world: 6 in Israel, 3 in the USA, 2 in the Philippines, 1 in
Singapore and 19 in Australia. Other than 7 branches that are owned by the
Company, all other branches are operated under franchise.

At the beginning of next year the Company is scheduled to open
another Max Brenner Chocolate Bar in Boston, while continuing to invest in
the development of core infrastructure for the Max Brenner business.

STRAUSS WATER

Strauss Water's pro-forma sales (assuming that the Tami4
business had been fully consolidated from the beginning of 2009) amounted to
NIS 279 million in the first nine months of 2010 compared to NIS 238 million
last year, an increase of 17.1%. In the third quarter Strauss Water sales
totaled NIS 107 million compared to NIS 93 million in the corresponding
period last year, an increase of 15.5%.

In the next few years the Company plans to continue to invest
in the development of infrastructure for the global expansion of the water
business.

After the end of the third quarter the Group announced that a
partnership agreement had been signed between Strauss Water and the Haier
Group, the Chinese consumer electronic appliances giant, for the
establishment of a joint venture in home water solutions in China. The
venture is jointly owned by Strauss Water (50%) and Haeir Consumer Goods
(50%) and will be established with an initial investment of $20 million (each
of the parties is to invest $10 million). The joint venture will purchase the
products from Strauss Water and will receive distribution, sales and
servicing services from subsidiaries of the Haier Group. The closing of the
transaction is conditional on the receipt of the necessary approvals and the
completion of accompanying agreements, which are expected to be received and
signed by year end.

Financial Results:

Sales

In the first nine months of 2010 the Group's sales amounted to
NIS 5,047 million compared to NIS 4,658 million last year, an increase of
8.4%. After neutralizing the currency impact, growth amounted to 7.8%.
Organic growth after neutralizing the impact of changes in exchange rates in
the first nine months amounted to 2.1%.

In the third quarter of 2010 the Group's sales amounted to NIS
1,771 million
compared to NIS 1,622 million last year, an increase of 9.2%.
After neutralizing the currency impact growth amounted to 9.8%, and organic
sales after neutralizing the impact of changes in exchange rates in the
second quarter increased by 3.5%.

Gross Profit

In the first nine months of the year the financial accounting
gross profit totaled NIS 1,942 million (38.5%) compared to NIS 1,732 million
last year (37.2%), an increase of 12.1%. The management accounting gross
profit in the first nine months totaled NIS 1,941 million compared to NIS
1,726 million
last year, an increase of 12.5%, and rose from 37.0% to 38.5%
of sales. The gross profit in the first nine months improved in most of the
activities of the Group, particularly Sabra and coffee. The gross profit was
positively influenced by the volume growth in some of the Company's
businesses and from the consolidation of the Tami4 activity for the first
time.

In the third quarter the financial accounting gross profit
totaled NIS 633 million (35.7%) compared to NIS 611 million last year
(37.6%), an increase of 3.6%. The management accounting gross profit in the
third quarter amounted to NIS 642 million compared to NIS 607 million last
year, an increase of 5.9%, and rose from 37.4% to 36.3% of sales.

The gross profit in the third quarter improved in part of the
Group's businesses, notably Sabra. The gross profit was positively influenced
by the growth in sales volumes in some activities, as well as by the
consolidation of the Tami4 activity for the first time.

The Group has contended with the changes in raw material
prices and exchange rates through operational streamlining in most areas of
its activity and by raising the prices of its products in the coffee business
outside of Israel.

Operating Profit before Other Income (Expenses)

First nine months:

The financial accounting operating profit (before other
expenses) totaled NIS 471 million (9.3% of sales) compared to NIS 425 million
(9.1%), an increase of 10.7%. The management accounting (pro-forma) operating
profit totaled NIS 479 million (9.5% of sales) compared to NIS 429 million
(9.2%) last year, an increase of 11.5%.

The growth in the Group's operating profit is mainly due to
the increase in the gross profit.

Third quarter:

The financial accounting operating profit (before other
expenses) totaled NIS 149 million (8.4% of sales) compared to NIS 159 million
(9.8%) last year, a decrease of 6.6%. The decrease in the Group's operating
profit is mainly due to the increase in selling and marketing expenses.

The management accounting operating profit in the quarter
totaled NIS 161 million (9.1% of sales) compared to NIS 159 million (9.8%)
last year, an increase of 0.9%.

Other Income (Expenses), Net

Other expenses, net, totaled NIS 32 million in the first nine
months of 2010, compared to other expenses, net, amounting to NIS 27 million
in the corresponding period last year. Most of the expenses in the first nine
months are attributed to the discontinuation of the activity of the
subsidiary in Bulgaria further to Strauss Coffee's decision to leave this
market. Following this decision the subsidiary recognized expenses of NIS 15
million
. Most of the other expenses in the first nine months of 2010 are
attributed to the impairment of goodwill in Strauss Coffee's subsidiary in
Serbia in an amount of NIS 22 million in the third quarter.

In the third quarter, other expenses, net, totaled NIS 5
million
compared to negligible expenses in the corresponding period last
year.

Income for the Period

In the first nine months of 2010 the financial accounting
income for the period amounted to NIS 250 million compared to NIS 237 million
last year, an increase of 5.2%. The pro-forma income for the period amounted
to NIS 286 million compared to NIS 265 million last year, an increase of
7.1%. The profit was positively impacted by the growth in the operating
profit and conversely, by the increase in financing and tax expenses.

In the third quarter the financial accounting income for the
period amounted to NIS 66 million compared to NIS 90 million last year, a
decrease of 27.5%. The management accounting income for the period amounted
to NIS 81 million compared to NIS 90 million last year, a decrease of 12.4%.
The decrease in profit is mainly the result of the increase in tax expenses
compared to last year.

Income for the Period for the Shareholders of the Company

In the first nine months the financial accounting income for
the period for the shareholders of the Company totaled NIS 178 million
compared to NIS 174 million last year, an increase of 2.1%. The increase in
profit is due mainly to the increase in the operating profit. The management
accounting income for the shareholders of the Company totaled NIS 209 million
compared to NIS 198 million last year, an increase of 5.1%.

In the third quarter the financial accounting income for the
period for the shareholders of the Company totaled NIS 42 million compared to
NIS 62 million last year, a decrease of 33.1%. The decrease in income is
mainly due to the decrease in the operating profit and the increase in tax
expenses.

The management accounting income for the shareholders of the
Company in the third quarter totaled NIS 54 million compared to NIS 64
million
last year, a decrease of 17.4%.

Income for the Period for Non-controlling interest Holders

In the first nine months of 2010 the non-controlling interest
share in the income of subsidiaries totaled NIS 72 million compared to NIS 63
million
in the corresponding period last year, an increase of 13.9%. The
increase in the non-controlling interest share is mainly due to the continued
growth in the profits of the Coffee Sector.

In the third quarter the non-controlling interest share in the
income of subsidiaries totaled NIS 24 million compared to NIS 28 million in
the corresponding period last year, a decrease of 15.3%.

Table 1

Following are the condensed financial accounting statements of
income for the quarter and the nine months ended September 30, 2010 and 2009
(in NIS millions):

                                           Nine Months       Third Quarter
                                         2010  2009  % Chg 2010  2009  % Chg

    Sales                               5,047  4,658  8.4  1,771 1,622   9.2
    Cost of sales not including impact
    of hedging transactions
                                        3,106  2,932  5.9  1,129 1,015  11.1
    Revaluation of the balance of
    hedging transactions on commodities
    as at the end of the period            (1)    (6)         9     (4)
    Cost of sales                       3,105  2,926  6.1  1,138 1,011  12.5
    Gross Income                       1, 942  1,732 12.1    633   611   3.6

    Selling and marketing expenses      1,177  1,049 12.2    391   371   5.3
    General and administrative expenses   294    258 14.1     93    81  16.3
    Operating income before other         471    425 10.7    149   159  -6.6
    expenses

    Other expenses, net                   (32)   (27)         (5)    -
    Operating Income                      439    398 10.3    144   159  -9.7
    Financing expenses, net               (72)   (70) 2.3    (43)  (43) -1.8
    Income before taxes on income         367    328 12.0    101   116 -12.7
    Taxes on income                      (117)   (91)29.6    (35)  (26) 40.3
    Effective tax rate                   32.0%  27.7%       35.1% 21.8%
    Income for the period                 250    237  5.2     66    90 -27.5
    Income attributed to the
    shareholders of the Company
                                          178    174  2.1     42    62 -33.1
    Income attributed to the minority      72     63 13.9     24    28 -15.3
    interest

    Table 2

    Following are the condensed results of business operations
    (based on the Company's pro-forma statements) for the quarter and the
    nine months ended September 30, 2010 and 2009 (in NIS millions):

                                            Nine Months      Third Quarter
                                         2010  2009  % Chg 2010  2009  % Chg

    Sales                                5,047 4,658  8.4 1,771 1,622   9.2
    Cost of sales                        3,106 2,932  5.9 1,129 1,015  11.1
    Gross Income                         1,941 1,726 12.5   642   607   5.9

    Selling and marketing expenses       1,177 1,049 12.1   391   371   5.3
    General and administrative expenses    285   248 15.5    90    77  19.5
    Operating income - management          479   429 11.5   161   159   0.9
    accounting
    Financing expenses, net                (72)  (70) 2.3   (43)  (43) -1.8
    Income before taxes on income          407   359 13.3   118   116   1.8
    Taxes on income                       (121)  (94)30.7   (37)  (26) 55.2
    Income for the period - management     286   265  7.1    81    90 -12.4
    accounting
    Income attributed to the
    shareholders of the Company
                                           209   198  5.1    54    64 -17.4
    Income attributed to the minority       77    67 12.9    27    26   2.2
    interest

    Table 3

    Following are the condensed results of business operations
    (based on the Company's pro-forma statements) of the business sectors
    for the quarter and the first nine months ended September 30, 2010 and
    2009 (in NIS millions):

                                    Nine Months        Third Quarter
                                 2010  2009  % Chg   2010    2009  % Chg
    Israel
    Net sales                    2,012 1,990   1.1    688     682   0.9
    Gross income                   838   829   1.0    278     287  -3.1
    Operating income               243   235   3.3     87      86   0.4
    Coffee
    Net sales                    2,465 2,440   1.0    868     859   1.1
    Gross income                   813   768   5.8    261     275  -5.3
    Operating income               205   192   6.9     64      69  -6.3
    Other *
    Net sales                      570   228 149.3    215      81 162.8
    Gross income                   290   129 125.2    103      45 133.4
    Operating income                31     2     -     10       4 149.9
    Total
    Net sales                    5,047 4,658   8.4  1,771   1,622   9.2
    Gross income                 1,941 1,726  12.5    642     607   5.9
    Operating income               479   429  11.5    161     159   0.9

    Table 4

    Consolidated Balance Sheet (in NIS million):

                                            September 30 September 30
                                                2010         2009
                                            (Unaudited)  (Unaudited)

    Cash and cash equivalents                   803        1,141
    Marketable securities and deposits          123           66
    Trade receivables                         1,057        1,036
    Income tax receivables                       87           41
    Other receivables and debit balances        201          224
    Inventory                                   717          655
    Other investments and long-term debit
    balances                                    140          144
    Assets designated for the payment of
    employee benefits, net                        7            7
    Fixed assets                              1,451        1,316
    Intangible assets                         1,541        1,303
    Deferred expenses                            28           31
    Investment property                           5           23
    Deferred tax assets                           7            6

    Total assets                              6,167        5,993

    Current maturities of debentures            261           95
    Short terms loans and credit                274          177
    Trade payables                              642          629
    Income tax payables                          46           65
    Other payables and credit balances          549          433
    Provisions                                   37           23
    Debentures                                1,265        1,499
    Long-term loans and credit                  179           54
    Long-term payables and credit balances       31           49
    Employee benefits, net                       30           32
    Deferred taxes                              138           98
    Group equity                              2,715        2,839

    Total liabilities and equity              6,167        5,993

———————————

    For additional information:

    Investors Contact
    Yaffa Cohen-Ifrah
    Director of Investor Relations
    Strauss Group Ltd.
    Tel: +972-3-6752545
    Mob: +972-54-5772195
    Email: yaffa.cohen-ifrah@strauss-group.com
    www.strauss-group.com

    Media Contact
    Osnat Golan
    Corporate Communications Director
    Strauss Group Ltd.
    Tel: +972-3-6752281
    Mob: +972-52-8288111
    Email: osnat.golan@strauss-group.com
    www.strauss-group.com

For additional information: Investors Contact: Yaffa Cohen-Ifrah, Director of Investor Relations, Strauss Group Ltd., Tel: +972-3-6752545, Mob: +972-54-5772195, Email: yaffa.cohen-ifrah at strauss-group.com; Media Contact: Osnat Golan, Corporate Communications Director, Strauss Group Ltd., Tel: +972-3-6752281, Mob: +972-52-8288111, Email: osnat.golan at strauss-group.com

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