Sugababes Reveal Their Support for New Cervical Cancer Campaign

LONDON, December 1 - Today the all female British singing sensation, The Sugababes, are
revealed as the faces of Fight Cervical Cancer in Style, a national campaign
to educate girls and women about cervical cancer so they can better
understand their risk and how to reduce it. The campaign, developed by
GlaxoSmithKline, is being run in association with Jo's Trust, the UK charity
dedicated to cervical cancer, and is supported by the Royal College of
Nursing and Wellbeing of Women. The campaign is funded by GlaxoSmithKline.

Speaking on behalf of the group, Heidi Range says: "Having performed at
Jade Goody's wedding, cervical cancer is a subject we feel passionately
about. We are proud to be supporting the campaign as it is important that
girls and women realise how they could catch the virus that causes cervical
cancer, as well as the steps they could take to reduce their risk."

Many women believe that cervical cancer is hereditary,(1) however, almost
all cases are caused by a common virus called HPV (human papillomavirus).(2)
The virus can be passed on through sexual contact, therefore girls and women
are at risk as soon as they start having intimate relationships. The virus is
usually cleared naturally by the immune system but sometimes it persists and
could lead to cervical cancer.(3)

Currently, eight women are diagnosed with cervical cancer and nearly
three women die of the disease every day in the UK.(4,5) It's the most common
cancer in women aged 20-29 and the second most common cancer in women under
35 years old.(4, 6) It is therefore important that girls and women are made
aware of the risks of cervical cancer and the best ways to reduce their risk,
including a healthy lifestyle, cervical screening and vaccination against HPV
(human papillomavirus).(7-9)

Robert Music, Director of Jo's Trust comments: "We are delighted to be
involved with such a worthwhile campaign, and believe it is essential that
girls and women are aware of the causes of cervical cancer. Cervical cancer
may not have any symptoms until it is quite advanced and therefore girls and
women should know what practical steps they can take, including living a
healthy lifestyle, screening and vaccination to protect themselves against
this largely preventable illness."

"Having The Sugababes involved in this exciting campaign means we can
reach this audience in an engaging way and let them know how they can reduce
their risk of this terrible cancer. I applaud the group for their involvement
and look forward to working with them."

Joining forces with the Sugababes, cutting edge designers Amy Molyneaux
and Percy Parker of British fashion emporium PPQ, are also showing their
support. They have designed a limited edition Fight Cervical Cancer in Style
scarf as a symbol for the campaign, with a fashion forward print using this
season's hottest colour, purple. The Fight Cervical Cancer in Style scarves
are showcased by Heidi Range, Amelle Berrabah and newest member of the
Sugababes, Jade Ewen, in a series of striking images created specifically for
the campaign.

To find more about cervical cancer and how to reduce their risk, girls
and women can visit the campaign website www.showyourstyle.co.uk, or
speak to their GP or nurse. They can also show their support for the Fight
Cervical Cancer in Style campaign by visiting the website
www.ShowYourStyle.co.uk or Texting STYLE to 83118.*

About Fight Cervical Cancer In Style

Fight Cervical Cancer in Style is a national campaign to
educate girls and women about cervical cancer so they can better understand
their risk and how to reduce it. The campaign, developed by GlaxoSmithKline,
is being run in association with Jo's Trust, the UK charity dedicated to
cervical cancer, and is supported by the Royal College of Nursing and
Wellbeing of Women. The campaign is funded by GlaxoSmithKline.

In an effort to reach as many girls and women as possible, the
Fight Cervical Cancer in Style campaign will use celebrities, fashion, music
and dance to bring it to life. Market research into the attitudes of girls
and women from a wide variety of social backgrounds, has shown that fashion
and celebrity hold a broad appeal and are a powerful way of connecting and
communicating with this audience.(14)

About Cervical Cancer

Currently, eight women are diagnosed with cervical cancer and nearly
three women die of the disease every day in the UK.(4,5) It is the most
common cancer in women aged 20-29 and the second most common cancer in women
under 35 years old.(4,6) It is therefore important that girls and women are
made aware of the risks of cervical cancer and the best ways to reduce their
risk, including a healthy lifestyle, cervical screening and vaccination
against HPV. (7-9)

Cervical cancer is not hereditary.2,10 Almost all cases are caused by a
common virus called HPV (human papillomavirus)(2) which you could catch as
soon as you start having intimate relationships. Fortunately the virus is
usually cleared naturally but sometimes it persists and could lead to
cervical cancer.(3)

Screening is from age 25 in England and age 20 in the rest of the UK.11
The UK cervical screening programme is thought to be saving up to 4,500 lives
per year.(12) Vaccination is available to protect against two types of the
HPV virus that cause 70% of cervical cancers.(13) Vaccination is currently
being offered to girls aged 12 - 18 through the NHS or if you are over 18,
speak to your GP, nurse or high street pharmacist about local availability of
vaccination.

About Jo's Trust

Jo's Trust is the UK's only cancer charity dedicated to women, their
families and friends affected by pre-cancer and cancer of the cervix. The
charity was established by businessman James Maxwell (1957 - 2003) following
the death of his wife, Jo (aged 40) from cervical cancer in 1999 and this
year celebrates its 10th Anniversary. Jo's Trust is there to ensure that
women never feel alone at all stages of their journey by providing easily
accessed information and support 24 hours a day.

About GlaxoSmithKline

GlaxoSmithKline is one of the world's leading research-based
pharmaceutical and health care companies. GlaxoSmithKline is committed to
improving the quality of human life by enabling people to do more, feel
better and live longer. For company information visit www.gsk.com.

About PPQ & the Limited Edition Scarf

The design duo compose cutting-edge collections in a spectrum of vivid
colours, strong shapes, bold prints and elaborate fabrics to a fanfare of
today's style icons and artists including Agyness Deyn, Kirsten Dunst, Sienna
Miller, Rihanna, Amy Winehouse, Lily Allen, Daisy Lowe, Alexa Chung, Adele,
Peaches and Pixie Geldof, Little Boots, Ben Grimes and Portia Freeman. The
Limited Edition Fight Cervical Cancer In Style scarves will be available
through giveaways in selected women's consumer lifestyle magazines for a
limited time only.

References available on request

Fight Cervical Cancer in Style is a national campaign to educate and
raise awareness about cervical cancer developed by GlaxoSmithKline, in
association with Jo's Trust, the UK charity dedicated to cervical cancer.

NOTES TO EDITORS

* Standard rates apply. Users will receive one text reply. No numbers
will be retained.

    - For more information about the Fight Cervical Cancer In Style campaign
    please contact:

    [For consumer lifestyle / showbiz media]: Alison Hackney or Barbara
    Normile at SLAM PR on +44-(0)-207-067-0645 alison@slampr.com /
    +44-(0)-20-7067-0263 barbara@slampr.com

    [For national health editors and trade press]: Helena Bate at GSK on
    +44-(0)-208-990-3601 helena.l.bate@gsk.com, or Alex Reid at Weber
    Shandwick on +44-(0)-207-067-0184 ALReid@WeberShandwick.com

A picture accompanying this release is available through the PA
Photowire. It can be downloaded from www.pa-mediapoint.press.net or
viewed at www.mediapoint.press.net or www.prnewswire.co.uk.

For more information about the Fight Cervical Cancer In Style campaign please contact: [For consumer lifestyle / showbiz media]: Alison Hackney or Barbara Normile at SLAM PR on
+44-(0)20-7067-0645 alison at slampr.com / +44-(0)20-7067-0263 barbara at slampr.com;
[For national health editors and trade press]: Helena Bate at GSK on +44-(0)208-990-3601 helena.l.bate at gsk.com, or Alex Reid at Weber Shandwick on +44-(0)-207-067-0184 ALReid at WeberShandwick.com