Survey Shows Women Risk Iron Deficiency

LONDON, March 8, 2010 - Drinking red wine with a meal, going for a run before you eat or eating
cheese afterwards are some of the ways people mistakenly think they can boost
the iron in their diet, according to a new survey by online health resource,
meatandhealth.com.

The survey also found that more than half of women surveyed believe that
spinach is the best source of iron. In fact, you would need to eat a large
amount of spinach to get the same amount of iron as there is in a 4oz sirloin
steak.

The over 65s were the least informed of any age group, with 53 per cent
thinking that drinking red wine was a good thing! Three quarters of the women
surveyed did not know what the recommended daily amount of iron is (14mg) and
90 per cent did not know the difference between haem and non haem iron.

Leading nutritionist Juliette Kellow said the results were alarming,
given the high number of women who are likely to be iron deficient.

"Currently around 40 per cent of women aged 19 to 34 years have iron
intakes below the minimum amount needed to stay healthy and so are at risk of
iron-deficiency anaemia. Meanwhile, 93 per cent of 16 to 18 year olds consume
less than the recommended intake of iron," Juliette said.

"Teenage girls and pre-menopausal women are at a greater risk of
suffering with iron deficiency anaemia as they have higher nutritional needs
for iron than men and post-menopausal women due to losses during
menstruation. Fortunately, this condition can easily be prevented in most
people through eating a healthy, balanced diet that contains plenty of
iron-rich foods".

Another area of confusion was around the benefits of iron for pregnant
women. 80 per cent did not realise that iron deficiency could lead to
premature birth; only 31 per cent knew that iron deficiency could result in a
low birth weight and even fewer (27 per cent) acknowledged that recovery
after birth may be prolonged due to iron deficiency.

Juliette Kellow said: "UK women need to know more about where and how to
improve their iron intake and absorption as it's so important for overall
health."

For more tips to boost your iron intake visit:
www.meatandhealth.com

- Survey carried out by Pollab Limited, 29th January - 1st February 2010,
amongst a demographically representative sample of UK women - total sample
size: 1,073 women aged 16+.

For further information, please contact: Ekta Sopal, +44(0)207-861-3154, +44(0)7798731056, esopal at goodrelations.co.uk