Syncsort Hires Former Oracle Marketing Executive as Chief Marketing Officer

By Syncsort Incorporated, PRNE
Tuesday, January 12, 2010

Former Oracle senior marketing executive W. Sean Ford joins Syncsort to lead global marketing efforts

WOODCLIFF LAKE, New Jersey, January 13 - Syncsort, a global leader in high-performance data processing, data
integration and data protection and recovery software with over 12,000
deployments worldwide, today announced that W. Sean Ford has joined the
company as Chief Marketing Officer. With more than 15 years of experience in
global business marketing and strategy, Ford will lead Syncsort's global
marketing efforts.

"I am very excited about joining Syncsort and the talented management
team they have assembled - a team committed to delivering value to their
customers through best-in-class technology products and services," said Ford.
"Syncsort transforms the economics of data management, data processing and
data protection for their customers through faster processing, more efficient
resource utilization and simpler to use and implement applications. Part of
my role will be to deliver that message to the marketplace while helping to
build a marketing organization to support Syncsort's growth objectives."

Ford's appointment is consistent with Syncsort's recent initiatives to
increase market share by adding proven leaders, improving distribution
channels, nurturing partnerships and implementing a strong worldwide
go-to-market strategy. Ford joins Syncsort from Oracle where he served as
Vice President of Global Business Unit Marketing. Before Oracle, he
co-founded Upromise, a company dedicated to helping America's families save
money for college, and spent over seven years with Monitor Group, an
international strategy consulting firm headquartered in Cambridge, MA. Ford
holds an MBA from Harvard Business School and a BA from Williams College.

"We look forward to benefiting from Sean's extensive expertise in the
software market," said Syncsort CEO Flavio Santoni. "Sean's proven marketing
and entrepreneurial experience is an ideal combination to help us accelerate
our execution, amplify our message to the market and maximize the full
potential of the value we have to offer."

About Syncsort Incorporated

Syncsort is a global software company that speeds data processing, data
integration, and data protection & recovery. Supported by a professional
services team built on 40 years of expertise, Syncsort helps customers drive
ROI with software solutions that combine high performance, optimal hardware
utilization, and ease of use. With over 12,000 deployments worldwide,
Syncsort customers include 90 of the Fortune 100 companies. Syncsort is
headquartered in Woodcliff Lake, NJ, and has international subsidiaries in
the United Kingdom, France, and Germany, with support centers in the United
States
and Netherlands. An international network of partners, resellers and
distributors positions Syncsort products as an integral component of IT
solutions. For more information call +1-201-930-8200 (1-877-327-8951 in the
US and Canada) or visit: www.syncsort.com.

Amy Limb, Syncsort Incorporated, +1-201-882-8234, Alimb at syncsort.com; or Jeff Horan, LVA Communications, +1-860-739-5598, Jeff at lva.com

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