Tata Interactive Systems Wins Brandon Hall Learning Award for Second Consecutive Year

MUMBAI, India, November 22, 2010 - Tata Interactive Systems (TIS), a global leader in innovative learning
solutions, won a coveted Brandon Hall silver award for excellence in the
Custom Content category.

The Lifeboat Assistant program developed by TIS for Holland America Line
(HAL) won the Brandon Hall Silver Award 2010 in the Custom Content category.
A "novel" concept by TIS - a graphic novel, in fact - this program aims to
increase the knowledge of lifeboat assistants on operating life-saving
equipment, and in the process, improving performance while executing
survival-skill procedures. Tata Interactive Systems' win was announced on
Thursday, November 4. The winners are listed at www.brandon-hall.com.

Jack Frazier, Deputy Director at HAL, said, "We decided that we would use
a 'story' to teach this concept, after some discussions we adopted the
graphic novel approach as the best option - I am thrilled that it has really
turned out well. This approach completely engages the learner and keeps them
interested. It's an honor to develop a program that is recognized as being
well done."

The Brandon Hall Excellence in Learning Awards are presented annually by
Brandon Hall Research, one of the leading research firms in training and
development. Now in its sixteenth year, the Awards program showcases
exceptional work in the use of learning technology.

"These winning entries are very impressive," said Brandon Hall, Ph.D.,
chairman of the Awards program. "We are thrilled to recognize innovative
learning of such high quality."

Entries were submitted in the categories of Best Custom Content, Best
Innovation in Learning Technology, Best Learning Game, Best Learning Team,
Best Results of a Learning Program, Best Use of Blended Learning, Best Use of
Games for Learning, Best Use of Mobile Learning, Best Use of Video for
Learning, Best Use of Virtual Worlds for Learning, Best Use of Web 2.0 Tools
for Learning, and Best Integration of Learning and Talent Management. A total
of 214 entries were originally submitted. The entries were evaluated by a
panel of veteran, independent senior judges.

(c) 2010 Tata Interactive Systems

Notes for editors

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About Tata Interactive Systems (TIS)

Tata Interactive Systems (TIS) is the world's leading developer of
learning solutions. TIS' learning solutions are designed to enable
organizational initiatives across industry verticals including Education;
Government and Defence; Telecommunications and ICT; Pharmaceuticals and
Health Care; Banking, Financial Services and Insurance; Airlines,
Transportation, Logistics and Hospitality; Consumer Package Goods; and
Manufacturing, Energy and Construction.

With a team of over 600 multi-disciplinary specialists, TIS creates 3000+
hours of learning content across 160+ concurrent projects every year. TIS'
solutions have proven their effectiveness at more than 60 Fortune 500
companies, leading educational institutions and government departments.

TIS is the first learning solutions organization in the world to be
assessed at Level 5 in both the SEI-CMM and P-CMM frameworks. Its solutions
have won prestigious awards including Brandon Hall, APEX, BETT and BIMA.

Areas of Business

TIS caters for three segments - Corporate, Education, and Government. It
offers clients learning solutions including:

    - Web-based Training & Courseware
    - Simulations - to offer immersive learning experiences
    - Electronic Performance Support Systems - to provide on-the-job support
    - Software Solutions
    - Game-based Learning - to enhance learner engagement

The scope of TIS' learning solutions encompasses on-boarding, sales
training, process training, product training, curriculum design, assessments,
soft skills training and technical training.

Location

TIS has development centres in Germany, Switzerland, and India. Its sales
and marketing operations span the US, Canada, the UK, mainland Europe,
Australia, New Zealand, the Middle East and Asia.

For more information log on to www.tatainteractive.com

About Brandon Hall Research

Brandon Hall, Ph.D. is the CEO of Brandon Hall Research and author of the
ground-breaking "Web-Based Training Cookbook." Since 1992, Brandon Hall
Research (www.brandon-hall.com) has been providing independent
research reports and expert advice on using technology in learning. Brandon
Hall Research conducts the Awards program each year to recognize the best in
innovative learning.

    Further information from:

    Rajesh R. Jumani
    Chief Marketing Officer
    Tata Interactive Systems
    +91-22-6643-8000
    rajeshj@tatainteractive.com

Further information from: Rajesh R. Jumani, Chief Marketing Officer, Tata Interactive Systems, +91-22-6643-8000, rajeshj at tatainteractive.com