Taylor Swift and American Greetings Agree … 'You Belong With Me'

CLEVELAND, November 17 - American Greetings today announced it's bringing one of entertainment's
most gifted writers and storytellers to the greeting card aisle! Taylor Swift
has partnered with American Greetings Corp. (NYSE: AM) and secured yet
another outlet for her creativity — writing greeting cards. The country/pop
superstar will create a line of greeting cards, gift packaging, stationery,
online photo personalization products and online greetings. Product will
begin arriving on store shelves and be available online in spring 2010.

The exclusive partnership provides a new opportunity for Taylor Swift
fans and greeting card enthusiasts to connect with the people closest to them
through Taylor's words.

"We are absolutely thrilled and honored to introduce Taylor Swift as the
newest writer and creative contributor to the American Greetings family,"
stated Zev Weiss, Chief Executive Officer at American Greetings. "Her
abilities as a storyteller and songwriter make her a natural at writing cards
for consumers of all ages. She has the unique ability to connect with her
fans through life experiences and greeting cards do the same–cards help
people express, connect and celebrate these events with the important people
in their lives. We believe it's a natural fit!"

Taylor will be working with American Greetings' editorial and creative
teams to design, develop and create a line of cards and products that reflect
and demonstrate not only her personality, but bring her stories and words to
life. "My idea of a great song is a song that says how I feel better than I
could. I feel the same way about greeting cards," Taylor says. "I've always
been fascinated by feelings and how we express them to each other. Getting to
write and design these cards is a wonderful experience."

The new Taylor Swift greeting card collection will be sold through
American Greetings' retailer partners throughout the United States, Canada,
Mexico, Australia, New Zealand, the United Kingdom and US military bases
worldwide, and online at Americangreetings.com and Photoworks.com.

For more information about American Greetings, visit the official
corporate site at www.corporate.americangreetings.com. You can also follow us
on Twitter at www.twitter.com/amgreetings.

About American Greetings Corporation

For more than 100 years, American Greetings Corporation (NYSE: AM) has
been a manufacturer and retailer of innovative social expression products
that assist consumers in enhancing their relationships. The Company's major
greeting card brands are American Greetings, Carlton Cards, Gibson, Recycled
Paper Greetings and Papyrus, and other paper product offerings include
DesignWare party goods, American Greetings and Plus Mark gift-wrap and boxed
cards. American Greetings also has the largest collection of electronic
greetings on the Web, including cards available at AmericanGreetings.com
through AG Interactive, Inc. (the Company's online division). AG Interactive
also offers digital photo sharing and personal publishing at PhotoWorks.com
and Webshots.com and a one-stop source for online graphics and animations at
Kiwee.com. In addition to its product lines, American Greetings also creates
and licenses popular character brands through the American Greetings
Properties group. Headquartered in Cleveland, Ohio, American Greetings
generates annual revenue of approximately $1.7 billion, and its products can
be found in retail outlets domestically and worldwide. For more information
on the Company, visit corporate.americangreetings.com.

ABOUT TAYLOR SWIFT

Taylor Swift has had singles top both the Country and Pop radio charts,
and sold more albums in 2008 than any other recording artist, in any genre of
music. In 2009, she became the youngest artist in history, and the seventh
female act ever, to be awarded country music's highest honor when she took
home the CMA Award for Entertainer of the Year.

Taylor's sophomore release, Fearless, was voted 2009's Album of the Year
by the Country Music Association and the Academy of Country Music, and
reached double-platinum in just four weeks. Fearless was the year's biggest
debut for any female artist, and the fourth highest debut of 2008, over all.
Now quadruple-platinum, Fearless has spent more weeks in the #1 position atop
Billboard's Top 200 all-genre CD sales chart than any other album this
decade. Taylor, whose career record sales now top 10 million, currently holds
the Billboard all-genre records for the longest charting album of this
century and for most Top 20 debuts in a calendar year, as well as the
Billboard record for the largest overall airplay audience for a country-based
act. Taylor headlined her first area tour this year, the TAYLOR SWIFT
FEARLESS 2009 TOUR. Every show on the tour sold out within minutes, including
Madison Square Garden in one minute, and Los Angeles' STAPLES center in just
two minutes. The FEARLESS Tour will return for 42 shows in 2010.

At 17, Taylor became the youngest person to single-handedly write and
sing a number-one country single entirely on her own, and Taylor is the first
female solo artist in country music history to write or co-write every song
on a platinum-selling debut CD. At 14, she signed a publishing deal with
Sony/ATV Music, and in 2006 released her self-titled debut CD on Big Machine
Records. Taylor Swift has surpassed quadruple-platinum status and spent more
than 20 weeks in the #1 position atop Billboard's Country CD Sales Chart.
Taylor is consistently ranked Country's #1 artist on MySpace, and was named
Country Music's Hottest Female Artist by AOL Music and Best New Artist by the
editors of iTunes. Taylor has more than 1 million followers of her Twitter
account and has had more than 250 music plays on her MySpace page.

In 2009 Taylor won CMA Awards for Female Vocalist of the Year, Video of
the Year, and International Artist Achievement. The same year, Taylor was
awarded the Academy of Country Music's Crystal Milestone Award, given for
Outstanding Achievement in Country Music. Taylor was the 2nd artist in
history to receive this prestigious award — Garth Brooks received the award
in 2007. She also won CMT Music Awards for Video of the Year and Female Video
of the Year, awards she was also honored with in 2008. In addition, she won
2009 Teen Choice Awards for Choice Female Artist and Choice Music Album -
Female Artist. Taylor was named 2008's Favorite Female Country Artist at the
American Music Awards, and Top New Female Vocalist by the Academy of Country
Music. She was named Choice Breakout Artist at the 2008 Teen Choice Awards,
and was honored as the 2008 Superstar of Tomorrow at the 10th Annual Young
Hollywood Awards, making her the first musician to ever receive this
prestigious award. In 2007 she won the CMA Horizon Award, as well as the
Nashville Songwriters Association International's Songwriter / Artist of the
Year, and she received a Grammy nomination for Best New Artist.

Patrice Sadd, American Greetings Corp., patrice.sadd at amgreetings.com, +1-216-252-7300 x2584