Technology, Quality, Integrity and Responsibility Build Hisense into Global Brand

QINGDAO, China -

Hisense successfully held its 40th anniversary ceremony and 4th Global Customer Conference in Qingdao on October 21. Over 200 merchants and partners attended the events, while also having the opportunity to look around the Company’s technological advancements and leading products.

(Photo: www.newscom.com/cgi-bin/prnh/20091022/CNTH021 )

Zhou Houjian, company chairman, emphasized the Company’s focus on its long-term development in overseas markets. The next 15 to 20 years will be key period for the company to overtake other leading companies, achieving the transformation from “made in China” to “created in China,” becoming the world’s first-class multinational company. Hisense formed a concept of “technology, quality, integrity and responsibility” through 40 years of innovative development.

Despite the global financial crisis, Hisense saw increases in its results by sticking to, and carrying out, the above-mentioned concept. Hisense delivered an accumulated year-over-year increase of 19.6% in revenue and a significant year-over-year increase of 135% in profits for the first nine months of 2009. Hisense’s flat-panel TVs occupied first place among global brands in the Chinese market for a sixth consecutive year. Meanwhile, Hisense’s home appliances, represented by its variable-frequency air-conditioners, consistently took the leading spots in high-end markets, toping the list for 13 years. In overseas markets, Hisense delivered a year-over-year increase of 45.58% in exports for LCD TVs during the first eight months of 2009, compared with a year-over-year increase of 3.12% in Chinese exports for LCD TVs. The Company also delivered a year-over-year increase of 9.07% in exports for refrigeration products, compared with a year-over-year decrease of 8.22% in Chinese exports for refrigeration products. Hisense also became one of the top brands in Australia. Its TVs continued strong growth in the high-end market in Canada, Israel and Africa. Even in the US market, which was heavily affected by the financial crisis, Hisense’s TVs continued to grow, up 322% year-on-year during the first half of 2009.

Zhou Houjian has also recently received an invitation from CEA to deliver a keynote address on technologies and products in emerging markets at CES’s global summit in January 2010. CEOs from enterprises including Microsoft, Nokia and Intel will also be presenting. Zhou is the first Chinese entrepreneur invited to deliver a speech by CEA, clearly representing that Hisense is a strong performer in the global market.

Contact: Fengbo Liu +86-532-80878933 liufengbo@hisense.com Duansheng Shi +86-532-80878094 shiduansheng@hisense.com www.hisense.com/en/

Source: Hisense

Fengbo Liu, +86-532-80878933, liufengbo at hisense.com; or Duansheng Shi, +86-532-80878094, or shiduansheng at hisense.com