Telmar and Cuende Bring TOPS 2.0 Outdoor Media Planning System to World Markets

NEW YORK -

Telmar Group Inc. is pleased to announce an alliance with Cuende Infometrics S.A., Spain’s leading Outdoor software engineers and developers. Working with the Cuende organization, Telmar will bring together the best of their respective Outdoor developments to create and deliver TOPS 2.0 to the world’s advertisers, agencies and Outdoor operators.

This alliance combines Telmar’s global market penetration, all media research and software experience with that of the Cuende organization. TOPS 2.0 will be adapted to the measurement systems in any market. The alliance also will provide consulting services to any groups seeking outdoor measurement solutions.

For the past 10 years Telmar has offered Outdoor Synergy and TOPS 1.0, the leading Outdoor media planning systems primarily to the U.S. market including the leading US Outdoor companies such as Clear Channel, JCDecaux and CBS Outdoor, together with most of the leading media agencies.

In addition, Telmar has been retained by Transit Audit Bureau (TAB) to model much of the data to be used in the soon to be delivered new Eyes-On US Outdoor TAB Database.

“Telmar has always been known for innovation so we are excited to continue this trend by releasing TOPS 2.0, the first world class Outdoor Media Planning system. This partnership has all the right ingredients for success and what makes this even nicer for us and our clients is that we all just love working together,” says Telmar Chairman & CEO Stanley Federman.

Established in 1968, Telmar is the leading global supplier of media-planning software, revenue-management software and consulting services to the media industry. Telmar serves thousands of users throughout the world including the leading advertising agencies, advertisers, broadcasters, Internet providers, publishers, out-of-home operators and researchers from 15 offices worldwide. See www.telmar.com.

Established in 1991, CUENDE Infometrics designs and develops systems and research tools particularly in the Outdoor media research field. Cuende has developed numerous Outdoor research systems serving an impressive client list including Out of Home Operators: Clear Channel, Cemusa, JCDecaux, Publimedia CBS Outdoor TTPCabitel-Telefonica, Espacio Media agencies: Carat-Posterscope, Media Planning Group, Universal-McCann, Initiative, Equmedia XL, Optimedia, CICM, OMD, MindShare, Arena, Starcom and Zenith Media.

Cuende has also been selected to design and implement the system of audience measurement in Australia for Outdoor Ads. See www.cuende.com.

Source: Telmar

Susan Lanzetta, Telmar Group Inc., +1-212-725-3000, slanzetta at telmar.com