Telnic Hires Former Yell.com Head of Marketing Ian Bowen-Morris as Chief Marketing Officer

LONDON, July 5, 2010 - Telnic Limited (telnic.tel), the Registry Operator for
the communications-focused .tel top level domain (TLD), today announced that
it has hired former Yell.com Head of Marketing Ian Bowen-Morris as Chief
Marketing Officer.

"We're delighted that Ian has joined Telnic at the stage when
the benefits and services that a .tel can deliver to individual professionals
and small businesses are really coming into their own," said Khashayar
Mahdavi, CEO at Telnic Limited. "Ian's experience of and participation in the
directory services industry will help Telnic strengthen its relationship with
this important emerging channel."

"With the challenges being faced by classified directories,
the speed of change that new social and local search offerings are delivering
and the acceleration of the mobile internet, .tel represents an excellent
opportunity for directory service providers to augment their existing
customer value propositions," said Ian Bowen-Morris. "The integration of .tel
can be used to boost customer acquisition and retention, as well as expanding
reach to generate more contact opportunities and sales leads for customers.
I'm looking forward to the opportunity to increase the adoption and usage of
.tel with new and engaged organisations and for them to realise the real
business benefit that this simple yet powerful solution brings to the
market."

Ian is the former Head of Marketing and Senior Vice President
of Yell.com, Yell's flagship UK new media division, a position he held from
August 2000 to October 2008. He led the commercial marketing team and was
responsible for the development of Yell.com's advertiser propositions and
usage growth. Since October 2008, Ian has been the Managing Director of
Bowen-Morris Limited, consulting to investors, directory publishers seeking
accelerated new media growth and local search businesses, such as
TouchLocal.com. Ian has been a Committee member of the European Association
of Directory Publishers (EADP) since 2001.

Ian holds an MBA from Henley Business School, a CIM Marketing
Diploma and studied Business and Finance at the University of Glamorgan in
Wales.

About Telnic Limited - see about.telnic.tel

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