Ten Years of Faith: Porsche Commemorates a Decade in Mainland China

SHANGHAI, May 24, 2011 -

- Anniversary Year Honours Outstanding Growth in China Market

Porsche China celebrates its tenth anniversary in 2011, looking back on a
decade in which it has made history, broken records and led the automotive
industry in bringing sports cars that are 'Made in Faith' to the Porsche
enthusiasts of China. Since the opening of Porsche Centre Beijing Central in
2001, China has grown to become the second largest market for Porsche
worldwide, achieving stunning growth over the past decade: from 27 cars sold
in 2002, to 13,856 in 2010 in Mainland China.

(Photo: photos.prnewswire.com/prnh/20110524/CN07838 )

The sports car maker's illustrious legacy has been built with faith in
its ability to meet the needs of the world's most dynamic automotive market.
By becoming an official subsidiary of Porsche AG in 2008, Porsche marked the
beginning of a new era in its China history. The new subsidiary allowed
Porsche greater flexibility to successfully satisfy the demands of the
Chinese market. To date, the company has opened 31 Porsche Centres in China,
with September 2010 seeing Porsche China open its first directly-operated
Porsche Centre at Shanghai Pudong. This flagship facility is now a vital
component of future Porsche operations in China, setting a benchmark for
innovative new strategies and initiatives and making Porsche China even more
responsive to the needs of customers.

Further landmark events are scheduled for 2011, as Porsche China
continues its programme of expansion with grand opening ceremonies at Porsche
Centres Taizhou, Zhengzhou, Haikou and Chengdu Airport. As a symbol of its
phenomenal growth over the last decade, Porsche China welcomed its 50,000th
customer this year, demonstrating the rising popularity of the marque as it
moves forward into a second decade in the China market.

Mr. Bernhard Maier, Vice President Sales and Marketing of Porsche AG
said, "The achievements of Porsche in Mainland China have been a significant
factor in the success of Porsche across the world in the last ten years. With
an on-going commitment to this market, we will continue to expand our network
of Porsche Centres, bringing our Chinese customers ultimate sports cars that
are instilled with Porsche DNA and provide the standards of performance,
style and agility that are derived from Porsche Intelligent Performance."

Throughout its first decade in China, Porsche has nurtured an automotive
culture that values intelligent sports car engineering. Since Porsche first
thrilled crowds at Auto Shanghai 2005 with the Carrera GT super sports car,
Chinese enthusiasts have enjoyed yet more magnificent model premieres from
the RS Spyder at Auto Shanghai 2007 and the Cayenne Turbo S at Auto China
2008 in Beijing. The World Premiere of the Porsche Panamera in 2009 - notably
held on the 94th Floor of the Shanghai World Financial Centre - also
underlined the great faith that Porsche has invested in the China market.
More recently, Chinese crowds were treated to a glimpse of the mid-engine 918
Spyder at Auto China 2010 and the innovative new racing lab, the 918 RSR, at
this year's Auto Shanghai.

In supporting this enthusiasm for its unique sports cars, Porsche China
has welcomed events that celebrate the faith of Porsche in its past, present
and future. From 2002, the Porsche World Roadshow has toured China, proving
to fans nationwide that there is no more exciting way to experience Porsche
than on the racetrack. This sentiment is undoubtedly supported by the
aspiring racers and customers that have made the Porsche Sport Driving School
so hugely popular. Enthusiasts have also had a chance to take their passion
for Porsche on the road with the Porsche Drive to Excellence. A fully
comprehensive range of driving activities has been provided by Fascination
Porsche since 2009, with a selection of famous sports cars from the Porsche
Museum in Stuttgart and current model lines bringing unforgettable driving
experiences to cities across China.

With popular acclaim has come significant praise, as China's best
automotive publications have continued to recognise the brilliance of Porsche
Intelligent Performance. Close to 70 awards have been bestowed on the Porsche
range, including 'Best Imported Sports Car' for the 911 Carrera from Auto
Magazine, Auto World Magazine's 'People's Choice Award' for the Cayenne SUV
and the title of 'Luxury Car of the Year' from Orient Auto for the Panamera.
Porsche has also been honoured with the ultimate accolade from Auto Motor und
Sport for two consecutive years, as 'Best Sport Brand' in 2010 and 'Best
Brand' in 2011.

Highlighting its legendary racing history, Porsche has continued to bring
the excitement of motor sports to new audiences in China. From 2001, the
marque has triumphed throughout Asia, bringing its unique motorsport legacy
to events from the Transsyberia Rally of 2008 to the Intercontinental Le Mans
Series at Zhuhai in 2010. Since roaring off the grid in 2003, the Porsche
Carrera Cup Asia (PCCA) has become China's most popular one-make series,
contesting rounds each year on racetracks across China. The success of the
series has proved inspirational to Chinese teams, with PCCA legends such as
Darryl O'Young and Christian Menzel taking to the track alongside mainland
Chinese racers such as Wang Jianwei and Rose Tan with the support of
thousands of Chinese fans. The success of teams from Mainland China, such as
Team Jebsen, Team StarChase, Team BetterLife, Team Kangshun and Team C&D,
point to a bright future for the series, which has now been under the
management of Porsche China since January 2011.

As Porsche celebrates the many milestones of its first decade in China,
it continues to demonstrate its commitment to China's social development
through the 'Empowering the Future' initiative. Conceived after Porsche
contributed an initial RMB 5 million in the aftermath of the Wenchuan
earthquake of 2008, the collaboration with UNICEF has supplied educational
resources and training to schools that were affected by the natural disaster.
Through direct donations and fund raising programmes such as the 'Empowering
the Future' Art Contest with Sichuan Fine Arts Institute, Porsche has now
contributed more than RMB 10.2 million and four modified Cayennes to the
initiative, improving the lives of over 55,000 students in 260 schools
throughout the region and affirming the strength of its confidence in China's
future.

In tribute to a first decade of achievement for Porsche China, customers,
media and Porsche representatives from across the country were invited to the
Grand Hyatt Beijing on May 20-22 for an evening of gala celebrations. Guest
of honour Dr. Wolfgang Porsche, Chairman of the Supervisory Board of Porsche
Automobil Holding SE and grandson of company founder Ferdinand Porsche, was
joined by Mr. Bernhard Maier, Vice President Sales and Marketing Porsche AG,
in addressing the VIP audience. Both expressed their excitement at the
success of Porsche China while underlining the continued importance of this
market to worldwide Porsche operations. Renowned singer Na Ying also joined
the event, presented by celebrity hosts Tsai Kang Yong and Wang Youjia.

The ten year anniversary celebration was complemented by the third annual
Fascination Porsche event at Beijing Goldenport Circuit from May 21-22, as
invited guests enjoyed a dazzling array of Porsche sports cars and activities
within an authentic motor sport setting. Arriving from all corners of the
world, the event features a showcase of some of the most famous cars in the
history of Porsche. The award-winning line-up of Museum cars included
championship racers such as the Porsche RS Spyder and Porsche 935, and models
such as the Porsche 356 Speedster. Attendees were also treated to the sight
of the Porsche 917 KH - originally sponsored by mineral oil producer Gulf and
winner of classic races such as Daytona and Le Mans. Throughout the
Fascination Porsche event, a range of track driving activities brought
Porsche Intelligent Performance to life behind the wheel of contemporary
models such the Boxster S, Cayman S and Panamera.

Mr. Helmut Broeker, Chief Executive Officer of Porsche China, said, "For
the tenth anniversary of Porsche China, I am proud of the many milestones we
have achieved so far. The successful expansion of our Porsche Centre network
has brought flawless and consistent service closer to our customers across
China. As a result of these great efforts, we welcomed the 50,000th Porsche
customer in this market this year. With this growing community of Porsche
enthusiasts, Porsche has been credited with bringing sports car culture to
this emerging market. I would like to offer my thanks to our Porsche Centre
dealers, customers, partners and media friends who have made this past decade
a triumph. Together we have shared in China's great prosperity, and together
we look forward to many more decades of outstanding accomplishment for
Porsche in China."

Porsche China: Ms. Ingrid J. Sun, Head of Press and Public Relations at ingrid.sun at porsche.cn; Ms. Joyce Wang, Public Relations Executive at joyce.wang at porsche.cn; Mr. Aaron Li, Public Relations Executive at aaron.li at porsche.cn; All at +86-21-6156-5911, press.porsche.cn or +86-21-5058-4210(fax); Weber Shandwick: Mr. Philip Li, Consultant (Southern Area) at pli at webershandwick.com, +86-21-2411-0032 or +86-21-2411-0011(fax); Mr. Chen Lin, Consultant (Northern Area) at lchen at webershandwick.com, +86-10-8569-9836 or +86-10-8525-3979(fax)