Tesco Creates Exclusive DVD Premier Feature Film

LONDON, September 6, 2010 - Tesco has teamed up with Amber Entertainment, a new media company, in a
ground-breaking partnership to create exclusive DVD
(www.tescoentertainment.com/store/browse/dvd/) Premier feature films
based on works from some of the world's best-selling authors.

The films will be initially available exclusively as DVDs through Tesco
stores, online, and through Tesco Direct.

The first film out on DVD, 'Paris Connections', is being produced with
legendary best-selling author Jackie Collins, whose 27 New York Times
bestsellers have collectively sold over 400 million copies worldwide.

'Paris Connections' which was produced in France, is released on DVD
exclusively at Tesco stores from 6 September.

"This ground-breaking relationship with Amber Entertainment is a
significant development for Tesco and the first of its kind for the
industry," said Rob Salter, Tesco Entertainment Director. "It demonstrates
our commitment to offering the very best in entertainment. Through this
partnership we will be able to offer our customers an exclusive window to own
a first-run film from a range of well known authors."

"Home entertainment is a big opportunity for Tesco both in store and
online," Salter continued. "We are working hard to develop ourselves as a
multichannel retailer, giving customers the option to buy in store, online or
though our catalogue. Partnerships such as this enable us to offer customers
even more than a standard entertainment retailer."

Jackie Collins said, "I love the concept of creating quality DVDs I know
my readers will enjoy. It's an innovative idea to partner with Tesco, and
gives the consumer something exclusive."

In addition to three more planned films in the "Connections" series to be
produced with Jackie Collins, Amber is also negotiating for the works of many
other blockbuster authors for Tesco releases this year and next including
Philip Pullman, Judy Blume, Dick & Felix Francis, Karin Slaughter, Jacqueline
Wilson and Anne Perry.

Amber Entertainment, based in London and Los Angeles, was created in 2009
by New Line Cinema veterans Ileen Maisel, Mark Ordesky, and Jane Fleming,
alongside renowned documentary and television producer Lawrence Elman. The
company combines the acquisition of diverse intellectual property rights and
their conversion into feature films, television, documentaries, interactive
entertainment, publishing, direct-to-consumer platforms, and consumer
products.

Ileen Maisel, founding Amber partner, said, "We created Amber
Entertainment to celebrate and expand the impact of authors and their stories
across the ever-growing new media landscape. This partnership with Rob Salter
and the fantastic team at Tesco is exactly the sort of new paradigm for
delivering content to audiences that is the future of the entertainment
industry."

www.tesco.com/corporate

Further enquiries: Tesco Press Office on +44-(0)1992-644-645, For information on Paris Connections or Amber Entertainment: Ece Alkaner, at Premier PR, Tel: +44-(0)20-7292-7353,
Email: Ece Alkaner, Ece.Alkaner at premierpr.com, Tesco Corporate & Legal Affairs, New Tesco House, Delamare Road, Cheshunt, Herts, EN8 9SL, Telephone: +44(0)1992-644645,
Fax: +44(0)1992-644525