The Chic Outlet Shopping(R) Villages Achieve Double Digit Growth and Launch a New Commissionable Product Developed for the Travel Industry

LONDON, June 2, 2010 - Value Retail's (online.wsj.com/ad/valueretail) Chic
Outlet Shopping(R) Villages have recorded an impressive 58% increase in tax
refunded sales, achieved in Q1 2010 compared to the same period in 2009, and
an 11% increase in growth versus Q4 2009.

China continues to be the fastest growing non-EU market (+ 70%
v Q1 2009) but also one of the most important markets; China, Russia, the
Middle East, and SE Asia together account for over 58% of all tax refunded
sales. The growth in tax refunded sales across all Villages was higher than
their respective city benchmarks (as defined by Global Blue) with each
Village achieving an individual growth of over 20%. Collectively, the
Villages recorded an average spend per tax refunded transaction of EUR293
with the USA ranking as the highest spending market. USA shoppers spent an
average of EUR322 per transaction, an increase of 6% compared to Q4 2009.

In a time where luxury is defined through consumer experience, Chic
Outlet Shopping(R) continues to define standards in shopping tourism, with
the aim of building long term, multilayered partnerships with the travel
industry (Tour Operators, Travel Agents, MICE Operators, National Tourism
Boards and airlines) to help support their business. As a Collection, the
Chic Outlet Shopping(R) Villages represent a unique "shopping tourism"
product, combining cross-promotion opportunities, added value for partners
and their clients, marketing support actions and exposure through B2C
marketing activities, and fam trips for travel industry professionals.

In addition to the tax free savings (
www.chicoutletshopping.com/en_GB/tax-free-shopping ) (up to 15%)
available to non-EU residents. the Chic Outlet Shopping(R) Villages stand
apart from any other European outlet experience in that they enable shoppers
to experience famous international and niche European brands at prices
reduced by up to 60% every day, all year round. As the Global Blue results
show, it is a model that is clearly working for international travellers.
Pier Francesco Nervini, VP International Key Accounts, Global Blue, commented
"The Chic Outlet Shopping(R) Villages continue to be a firm favorite for
international travellers in Europe and 2010 has already proved to be a
positive start in a challenging global environment."

In addition, Chic Outlet Shopping(R) is delighted to announce the launch
of the first commissionable product for the travel industry, a luxury return
coach service from the nearby city centre to the Village. The luxury Shopping
Express shuttle service will operate in partnership with some of the leading
excursion/coach operators across Europe including Cityrama (Paris), Madrid
Shopping Tour (Madrid), and JJ Kavanagh (Dublin). Tickets can be booked
online. Approved travel industry partners have the opportunity to benefit
from net rates (up to 25% off with the exception of La Vallee Village which
is capped at 10%) on ticket sales. The online booking platform is available
in 11 languages (English, French, Spanish, Catalan, Italian, Flemish, German,
Japanese, Russian, Arabic and Simplified Chinese). Bookings can be made up to
48 hours prior to departure with the flexibility to amend or cancel a booking
up to 48 hours prior to departure. The new service, a symbol of Chic Outlet
Shopping(R)'s commitment to evolving service, provides key partners with the
ideal add-on to European travel itineraries for group and FIT travellers.

Located in regions recognised as important tourist destinations,
multilingual personal shoppers, seasonal valet parking, dedicated Tourism
Information centres, a wide choice of regional cafes and restaurants and
secure children's play areas are just some of the features that make up the
five star standards of service on offer at the Chic Outlet Shopping(R)
Villages. The Collection hosts over 870 luxury outlet boutiques featuring
international and niche European, designer fashion and luxury lifestyle
brands such as Armani, Alexander McQueen, Belstaff, Gucci, Givenchy, Celine,
Dior, Dolce & Gabbana, DKNY, Marni, Moncler, Polo Ralph Lauren, Jimmy Choo,
Burberry, Versace, Tod's, Vivienne Westwood, Roberto Cavalli, Paul Smith,
Dior, Joop!, Loro Piana and Valentino.

Click here to see Value Retail "Behind the Scenes"
(online.wsj.com/ad/valueretail)

For further information please contact pressoffice@chicoutletshopping.com

www.ChicOutleShopping.com

Editors Notes:

Click here to see Value Retail "Behind the Scenes"
(online.wsj.com/ad/valueretail)

    The Shopping Express service:

    La Vallée Village:  Cityrama - Shopping Express from Paris
    Wertheim Village:   Touring - Shopping Express from Frankfurt
    La Roca Village:    Sagalés - Shopping Express from Barcelona
    Las Rozas Village:  Madrid Shopping Tour - Shopping Express from Madrid
    Kildare Village:    JJ Kavanagh - Shopping Express from Dublin
    Bicester Village:   Golden Tour - Shopping Express from London

    FROM 19 June

    Ingolstadt Village:   Autobus Bayern -Shopping Express from Munich
    Maasmechelen Village: Het Zuiden Shopping Express from Maastricht and
                          Eurobussing Shopping Express from Brussels

    The Chic Outlet Shopping(R) Villages:

    Bicester Village               LONDON
    Kildare Village                DUBLIN
    La Vallée Village              PARIS
    Las Rozas Village              MADRID
    La Roca Village                BARCELONA
    Fidenza Village                MILAN
    Maasmechelen Village           BRUSSELS/ ANTWERP/ COLOGNE
    Wertheim Village               FRANKFURT
    Ingolstadt Village             MUNICH

The Chic Outlet Shopping(R) Villages is a registered trademark
of Value Retail PLC

Sarah Bartlett, sbartlett at valueretail.com, +44-1869-366-259