The Crawford System of Claims Solutions(SM) Highlights Comprehensive, Global Services

ATLANTA -

Crawford & Company (NYSE: CRDA; CRDB) is introducing a new way to describe its service offerings, The Crawford System of Claims Solutions(SM), to dramatize the Company’s competitive advantage, reinforce industry leadership and clarify its portfolio of businesses.

“Crawford provides the only truly comprehensive, global, integrated solution for all corporate, insurer and re-insurer claims administration,” said Jeffrey T. Bowman, Crawford’s president and chief executive officer. “We are probably best known for our property and casualty claim services, and they are indeed an important part of what we offer. But we have strategic assets in many other aspects of claims management, and we are committed to delivering the ideal suite of solutions to each client.”

Under The System, Crawford’s service offerings fall into three areas: Claims Services, Business Process Outsourcing (BPO) and Consulting.

- Through Claims Services, Crawford delivers task and tactical claims solutions that range from property, motor/auto and general liability to large-scale, complex property and liability losses. - Through Business Process Outsourcing, Crawford delivers comprehensive claims solutions from first notice of loss to claims settlement for a variety of product lines. “We are a resource for insurers who for a variety of reasons need to establish fully outsourced claims departments, and for employers who self-insure their risks,” Bowman says. “For example, the third-party administrative services Broadspire offers for workers’ compensation claims management are part of our BPO model.” - Clients also can engage Crawford on a Consulting basis to provide high-level analysis and insights in such areas as absence management, fraud detection, educational services and global program development.

Crawford began considering this new way to organize its services after Bowman became president and CEO in 2008. “As an outcome of strategic planning last year, we began discussing how we could better present our wide variety of services to both existing and potential clients,” he said. “After a great deal of analysis of our capabilities, we came up with a way to describe our services that provides more simplicity and clarity and, at the same time, shows how much we offer beyond property and casualty claims services.”

Crawford has launched a comprehensive marketing campaign to introduce The System to the market. The campaign includes advertising in key trade publications, additions to the Web site and new literature. To learn more about The Crawford System of Claims Solutions, visit the Company’s Web site: www.crawfordandcompany.com.

None of Crawford’s business unit names will change as a result of this service line redefinition. The Company will continue to report financial results for U.S. Property & Casualty, Broadspire, Legal Settlement Administration and International operations and will provide services through its existing brands.

About Crawford

Based in Atlanta, Georgia, Crawford & Company (www.crawfordandcompany.com) is the world’s largest independent provider of claims management solutions to the risk management and insurance industry as well as self-insured entities, with a global network of more than 700 locations in 63 countries. The Crawford System of Claims Solutions(SM) offers comprehensive, integrated claims services, business process outsourcing and consulting services for major product lines including property and casualty claims management, workers’ compensation claims and medical management, and legal settlement administration. The Company’s shares are traded on the NYSE under the symbols CRDA and CRDB.

Source: Crawford and Co.

Stephanie Zercher of Crawford & Company, +1-404-300-1908, stephanie_zercher at us.crawco.com