The Dial-a-Phone Blog Gets a Makeover

LONDON, February 16, 2010 - Since its launch in November 2006, the Dial-a-Phone blog has been a
respected source of industry and mobile news, new product information and
honest and unbiased product reviews. Wanting to build on its success, the
Dial-a-Phone blog has undergone advancements that will encourage increased
customer participation in 2010 and beyond. As of today, a brand new layout
and new, innovative content will drive increased customer interaction with
the Dial-a-Phone brand.

Due to the careful consideration that goes into a buying a mobile phone,
consumers are carrying out more and more research before choosing the right
handset for them. The Dial-a-Phone blog has continued to deliver thorough,
honest and useful reviews to customers, but as of today customers will be
able to access dedicated mobile phone guides and review areas to assist them
with their purchasing decisions, feeling confident that they have a greater
understanding of the product they're about to buy.

The blog will also be introducing competitions and offering people the
chance to blog for Dial-a-Phone and win a prize for doing so. Continuing to
engage in a 2-way dialogue with Dial-a-Phone customers, the implementation of
user polls will improve customer interaction and obtain feedback that will
help towards ensuring that the Dial-a-Phone continues to improve on its
success.

To celebrate Dial-a-Phone's new lease of life, its giving away a brand
new, yet to be released, Sony Ericsson Vivaz (
www.dialaphone.co.uk/blog/2010/02/03/sony-ericsson-vivaz-cue-the-film/
). All people need to do is leave a comment anywhere on the blog throughout
February 2010 and at the end of the month the lucky winner will be picked at
random!

THE place to get the latest tech news, hear the latest gossip and rumours
as well as browse informative user guides and mobile phone reviews, the
Dial-a-Phone blog can be visited at www.dialaphone.co.uk/blog/

About Dial-a-Phone:

Our success has come from offering our customers the very best in mobile
phone deals and value for money. Dial-a-Phone cuts out the middle-man meaning
that we are able to offer our customers convenience and great savings along
with excellent customer service, both over the phone and through our website.

With Dial-a-Phone comes great choice. We work with all the major networks
and phone manufacturers and offer a huge range of the latest contract and pay
as you go mobile phones to ensure that you will always find the mobile deal
you are looking for.

Dial-a-Phone is a major UK advertiser and can be seen every day in many
of the national newspapers, as well as in national magazines and across the
Internet. Dial-a-Phone's website is one of the most visited mobile phone
sites in the country. Since it began in 1995, Dial-a-Phone has supplied
mobile phones on monthly contracts to over 3million customers, and since the
website launched in 2000, over 1 million customers have placed their order
online. www.dialaphone.co.uk

            For further information please contact the internal press
                            office: Chloe Farrow

              Tel: +44-(0)7766-883388 E: Pressoffice@phones4u.co.uk

For further information please contact the internal press office: Chloe Farrow, Tel: +44-(0)7766-883388 E: Pressoffice at phones4u.co.uk