The Further Rise and Rise of the Internet Adjudged Through Increased Advertising and Shopping Spend

LEEDS, England, April 8, 2010 - The internet has been hailed as one of the greatest inventions of the
20th century. It has united the world in cyber space and gives users access
to vast amounts of knowledge. From shopping to banking, the internet has
pervaded all aspects of modern life. Consumers now routinely review a
category, selecting the product that most meets their needs, and find the
best supplier for it, getting additional discounts through the use of voucher
cods from sites such as VoucherSeeker (
www.voucherseeker.co.uk/vouchercodes) all without leaving the comfort
of their home. They can check user reviews and even follow their favourite
brands on Twitter. This begs the question, is the rise of the voucher code
and the internet causing the death of traditional forms of advertising and
retailing?

Last year, the Internet Advertising Bureau published a report suggesting
that online advertising had overtaken television to be the biggest
advertising medium in the UK, raising 4.6% in the first half of 2009. The UK
internet advertising spend generated GBP1.75 billion and accounted for 23.5%
of all spend. The result of this was television companies such as ITV facing
financial difficulties due to a decrease in businesses choosing to advertise
with them, instead opting for internet advertising.

Across the pond in the US, The Outsell Report found that spending on
digital advertising in the US will overtake print for the first time this
year. Marketers will now spend up to $119.6 billion on digital strategies and
only $111.5 on print.

'Many stores offer discounts for services which are bought online,
despite the service being available through other channels." States Ed Hall,
VoucherSeeker Director. "VoucherSeeker offers Vodafone Promotional Codes
(www.voucherseeker.co.uk/vouchercodes/64728/vodafonepromotionalcodes)
and Currys Discount Codes (
www.voucherseeker.co.uk/voucher-codes/76737/currys-discount-codes.html
) to give users discounts on expensive products. The internet can be seen as
empowering as through VoucherSeeker, users can get discount vouchers for
products which they wouldn't normally have access to."

The internet offers marketers much more channels in which to reach
customers. Social networking sites, blogs and review sites all offer
marketers a chance to reach customers in a less formal way and on a more
personal level. Companies can build a better relationship with customers
simply by placing discount codes on a site such as VoucherSeeker. This
results in qualified leads and effective branding and targeting for
companies, not to mention creating brand loyalty.

The internet has also empowered consumers. Brand Reputation found that
84% of consumers were more likely to check online for reviews before making a
purchase. The biggest purchases researched by consumers before making a
purchase were electronics, home furniture and apparel. Not only this,
consumers then go online and get vouchers and promotional codes for money off
these products. In fact, voucher code sites are now the first point of call
for many consumers.

UK consumers are the most enthusiastic about online spending, spending
GBP1,102 per person online in 2009, according to The Centre For Retail
Research.

More demographics have access to the internet and are realising its
potential. One of these demographics is the older generation, known as the
'Silver Surfers' who are getting online. A survey by Millennium found that
more than a quarter of over 50s questioned in their survey shopped for
groceries online, over half spending GBP150 a month. Discount vouchers and
discount codes are more influential for the over 50s group of people when it
comes to brand loyalty. Quality and price are also significant, but vouchers
make a big difference.

Not only this, but the BBC World Service found that four in five people
now believe that internet access is a fundamental human right. Countries such
as Finland and Estonia have already ruled that access to the internet is a
basic human right for citizens. Over in America, sanctions on the internet
and sales of online services have been relaxed for countries such as Iran,
Cuba and Sudan to help encourage web use.

The internet is quickly overtaking print and television media as the
medium of choice for consumers. By offering consumers a different way to shop
using voucher codes from VoucherSeeker (
www.voucherseeker.co.uk/vouchercodes) and new ways to reach customers
for retailers, the internet is becoming the marketing tool of choice for
many. The challenge for brick and mortar retailing and traditional forms of
promotion such as television, radio and print is to embrace the internet and
work with it rather than trying to compete. It is clear the internet is here
to stay.

About VoucherSeeker

www.voucherseeker.co.uk is a leading UK voucher codes website. It
features all the latest vouchers, voucher codes and discount codes from a
wide range of shops and top brands. Users can use the site to find the latest
discount vouchers and promotional codes to save money on many products and
services. VoucherSeeker also provides its users with details of all the
latest sales and promotions.

VoucherSeeker(R) and ClickAngel(R) are registered trademarks of
ClickAngel Ltd. All other trademarks are the property of their respective
owners.

For further information, please contact Deborah Read at VoucherSeeker:
email: deborah.read@clickangel.co.uk, direct line: +44-113-380-0891.

For further information, please contact Deborah Read at VoucherSeeker: email: deborah.read at clickangel.co.uk, direct line: +44-113-380-0891.