The Living Room Toasts New Draught Beer Range - Vedett Extra Blond Available on Draught in UK Exclusive

LONDON, April 15, 2010 - Customers at The Living Room will be the first UK beer drinkers to enjoy
Vedett Extra Blond on draught.

The acclaimed Belgian beer spearheads a range of Europe's finest beers on
draught at the 13-strong bar and restaurant group. Vedett Extra Blond is a UK
exclusive for The Living Room, heralding a complete revamp of its draught
beer line-up, the first step of brand development being implemented by pub &
restaurant operator the Orchid Group.

The new range reflects the growing popularity of authentic, imported and
more interesting beers. This is being supported with further category
development in packaged beers, wines, cocktails & spirits throughout April &
May.

Vedett Extra Blond, a 5% pilsner style lager, will be dispensed on a new
exclusive stand alone branded font and is one of 4 new beers in the new
draught line up. It will be supported by Estrella Damm, a 4.6% lager and the
number one selling beer in Barcelona. Becks Vier and Green King IPA complete
the new look line up.

The new draught range is part of a wider brand development plan being
activated by Orchid, which acquired The Living Room brand as part of its
acquisition of Premium Bars and Restaurants at the end of 2009. The range
will launch into all Living Room restaurants-bars from April 15 to 24 and is
being supported with a Managers' incentive, customer sampling and training.

Adam Bowers, Head of Marketing for The Living Room said: "The Living Room
is a great brand but research had told us that it needed to evolve in a
number of areas. We're now at a very exciting stage and the launch of our new
draught beer category is the first of many steps we're taking to keep the
brand at the forefront of the industry."

He adds, "We've commissioned independent market research and have been
working with the managers and staff to better understand how the brand should
develop. The quality of the new draught beer range will have a strong appeal
to The Living Room customer and will create a great deal more interest around
the category that has been underplayed in the past."

Matthew Willson, UK General Manager, Duvel-Moortgat (UK) Ltd said "We're
really pleased to be launching our Vedett Extra Blond draught proposition in
the UK exclusively with The Living Room. It is a great fit for us and
represents an exciting time for both brands."

Images and tasting notes available - please contact Katherine Sparkes
email pr@orchidgroup.co.uk or call +44(0)117-9688090

Images and tasting notes available - please contact Katherine Sparkes, email pr at orchidgroup.co.uk or call +44(0)117-9688090