The Second International "One World Award" Ceremony Tribute to the Laureates from Kenya and Switzerland

LEGAU, Germany, September 20, 2010 - The "One World Award" (OWA) honors people with innovative
projects who work courageously for a future worth living. This year, the jury
awards the OWA to Dr. Hans Rudolf Herren, founder of the Swiss Foundation
Biovision, and Rachel Agola from Kenia. The additional "One World 'Very
Impacting People' (VIP) Award" is presented for the first time and will be
received by the Kenyan Nobel Peace Prize laureate Prof. Wangari Matu Maathai.

Globalization only has a future if all available resources are
divided evenly: material and economic resources as well as mental and social
resources. This thought was motivation for Joseph Wilhelm, founder and CEO of
RAPUNZEL NATURKOST, to initiate the "One World Award". The nominations for
the "One World Award" that were submitted by private persons, university
professors or politicians underlined the fact that there are numerous
positive initiatives to discover. In the end, the jury reviewed 29
high-quality applications from Peru to Laos. The extraordinary commitment of
each nominee gives globalization a positive edge.

The finalists from Egypt, Bolivia, Burkina Faso, Kenya,
Switzerland and Turkey are coming to Germany and Guests from all around the
world congratulate the laureates. "This award should encourage people to
become active instead of falling into passiveness and despondency",
emphasizes Joseph Wilhelm in his function of "OWA" initiator and jury member.
Today, the Swiss entomologist, Dr. Hans Rudolf Herren and the Kenyan farmer
Rachel Agola, will receive the artistic OWA statue from Joseph Wilhelm and a
cash prize of 25,000 Euro - donated by RAPUNZEL. Dr. Hans Rudolf Herren
founded the Biovision Foundation in 1998 with the aim to improve the life of
people on the African continent in a sustainable way. The major projects of
the foundation are malaria prophylaxis, the development of a farmer
information network and the distribution of the "push-pull" method that helps
to fight corn pests. With the implementation of this environmentally-sound
cultivation method Rachel Agola improved her corn yield significantly. The
"push-pull" method has been developed by the Kenyan research institute icipe
and is based on intercropping Desmodium and corn. The odor of Desmodium
repels the oviparous stemborer moths ("push"). In addition, Napier grass is
planted on the edge of the field. Its odor attracts the moths from the corn
field ("pull"). The eggs of the stemborer are deposited on the grass, but
cannot develop to adulthood and die eventually. Biovision helps people to
help themselves. Today, Rachel Agola is responsible for the "push-pull"
farmers support group in her native Yenga village. The support group wants to
spread new agricultural cultivation methods to other farmers. For her courage
and not least for her "woman power" she receives the 2010 "One World Award".

The so-called "One World "VIP"-Award" is awarded for the first time
this year. The acronym VIP stands for "Very Impacting People". This award is
presented to extraordinary individuals who have a global impact. The person
to receive this award in 2010 is Nobel Peace Prize laureate Prof. Wangari
Matu Maathai from Kenya. Her list of successful achievements for a peaceful
society within an intact environment is impressive. 2002 she was appointed
Assistant Minister in the Ministry for Environment and became the first
African Green politician in power. For the coming decade, she set herself an
ambitious goal: she wants to plant one billion trees in Africa. The jury
substantiated its decision with the following words: "Wangari Maathai
motivates all of us to contribute our part to the common goal of making this
world a better place!"

This year's award ceremony is part of an international
festival in Germany. Guests from all around the world congratulate the
laureates. Initiator of the OWA Joseph Wilhelm thanks patron IFOAM, the
members of the jury Dr. Vandana Shiva (India), Tewolde Eghziaber (Ethiopia),
Roberto Ugas (Peru) und Bernward Geier (Germany) and the RAPUNZEL "OWA"-Team
for their support. For more information: www.one-world-award.de

    Pressekontakt:

    "One World Award"
    c/o RAPUNZEL NATURKOST AG
    Heike Kirsten
    Tel.: +49(0)8330-529-1134
    E-Mail: heike.kirsten@rapunzel.de

    organic Marken-Kommunikation GmbH
    Julia Hameister
    Mobil: +49(0)176-20536204
    E-Mail: hameister@organic-werbeagentur.de

Pressekontakt: "One World Award", c/o RAPUNZEL NATURKOST AG, Heike Kirsten, Tel.: +49(0)8330-529-1134, E-Mail: heike.kirsten at rapunzel.de . organic Marken-Kommunikation GmbH, Julia Hameister, Mobil: +49(0)176-20536204, E-Mail: hameister at organic-werbeagentur.de .