The ViaMichelin Website Turns 10!

BOULOGNE, France, June 27, 2011 -

1200 Billion Kilometres
of Routes Calculated in Ten
Years,
More than 8,000 Times
the Distance of the
Earth to the
Sun!

A few months after its launch in France in May 2001, the
ViaMichelin website was already recognised as a major player in
digital mobility support services: 2 to 3 million visitors a month,
60,000 Newsletter subscribers to its Tourism, Gastronomy and
Automobile magazine.

Ten years later, the ViaMichelin.com
site is:

• Available in 8 languages (German, English, Spanish, French,
  Italian, Dutch, Polish, Portuguese)
• coverage of more than 90 countries worldwide,
• 2.7 billion total visits,
• 1,200 billion route kilometres calculated,
• More than 15 billion maps displayed,
• a record audience with more than 10 million visits for one week
  commencing 26th July 2010,
• 1.3 million subscribers for its Tourism, Gastronomy and
   Automobile magazine,
• almost 50,000 hotel room nights booked each month,
• a new travel channel (Travel.ViaMichelin.com) dedicated to the
  preparation of made-to-measure travel and based on the content of
  the Michelin Green Guide collection,
• a Facebook page « Michelin Travel » for sharing
  travel tips,
• specific features related to current events: the fall of the
  Berlin Wall, Winter Sports, Mondial de L’Automobile, World Cup
  football, etc.

Throughout the years, the editorial team has continued to enrich
the content of the ViaMichelin website in order to enable web users
to discover unusual regions and unearth exceptional products that
are worth a detour.

ViaMichelin continues to develop its online and mobile support
offerings  in 2011, providing travel assistance services that
will help users in their everyday lives, before and during their
travels and upon arrival at a destination.

About ViaMichelin

A 100% owned subsidiary of the Michelin Group, ViaMichelin
designs, develops and markets digital products and services to
support the mobility of road users in Europe. Building on a century
of Michelin expertise in the field of travel, this activity,
launched in 2001, addresses both business and the general public.
It offers a comprehensive range of services (hotel booking,
restaurants, traffic information, tourism, etc), accessible through
multiple media: Internet, mobile phones including iPhones,
navigation systems, etc. In 2010, a new travel channel entirely
dedicated to made to measure travel preparation and based on the
contents of the Michelin Green Guide was added to enrich the travel
assistance website href="www.ViaMichelin.com">www.ViaMichelin.com 

Press Contact, 3d Communication, Benjamin Szlakmann: +33(0)1-46-05-87-87 - bszlakmann at 3dcommunication.fr; Bénédicte Couturier: +33(0)1-46-05-87-87 - bcouturier at 3dcommunication.fr