Thomson Reuters Trademark Report Reveals New Challenges and Opportunities for Pharmaceutical Brands

NEW YORK, June 8, 2011 -

- Pharmaceutical trademark applications surge to compensate for increased
FDA and EMA rejection rates, industry best practices for naming safety gain
traction

According to a report published today by Thomson CompuMark, part of
Thomson Reuters, the pharmaceutical industry has begun to adapt to stricter
governmental brand name standards globally by rapidly increasing the number
of trademarks it files for every new drug. These newer standards by the U.S.
Food and Drug Administration (FDA) and European Medicines Agency (EMA) are
part of an effort to prevent look-alike/sound-alike pharmaceutical brand
names and have led to increased rejection rates of new drug names.

The special report, Pharmaceutical Trademarks: How to Survive the Name
Game - New Challenges and Opportunities for Pharmaceutical Companies, tracks
trends in pharmaceutical trademark activity over the last 30 years,
incorporates input from leading trademark attorneys and pharmaceutical
industry executives and analyzes trademark initiatives at the FDA and EMA to
shed light on this critical issue. Following are some of the key observations
in the analysis:

    - FDA and EMA Rejection Rates Up: The long-term FDA trademark
      rejection rate is 30%, but it has increased to approximately 36% in
      recent years as the organization has adopted a more stringent approach
      to brand approvals. Combined, the FDA and EMA are rejecting 40%-50% of
      pharmaceutical trademarks each year.
    - More than 300% Increase in Global Pharma Trademark Filings:
      Between 1980 and 2010, the number of pharmaceutical trademarks filed
      increased by more than 300%. A total of 238,010 pharmaceutical
      trademarks were filed globally in 2010.
    - China Filing Most Pharmaceutical Trademarks in 2010: Chinese
      firms filed 36,105 pharmaceutical trademarks in 2010, more than any
      other region globally. China was followed by the US (27,545) and India
      (26,123). Some surprise emerging markets such as Vietnam, Venezuela and
      Turkey were also among the top 10 countries filing the most drug
      trademarks in 2010.
    - FDA Pilot Program Paves Way to Industry Best Practices: The
      FDA has initiated an industry-wide pilot program designed to improve
      consumer safety, streamline the review process and make regulatory
      decisions more transparent. By fostering collaboration with the
      pharmaceutical industry, this program has led to the development of
      several best practices that will contribute to the standardization of
      the trademark process.

"Pharmaceutical companies are facing more hurdles than ever to get new
drugs to market, but, in the long run, the steps they are taking now to adapt
to the new regulatory reality will improve safety and efficiency in the
marketplace," said Martin Burke, managing director of Thomson CompuMark. "The
key to that transition will be giving stakeholders access to the information
they need to make informed decisions. We will continue to help the process by
developing analytics that help brand owners reduce risk by properly vetting
new trademark names on a global basis."

This report was compiled using Thomson CompuMark data to identify trends
in pharmaceutical trademark applications and top filers by company and
country. Thomson CompuMark Pharma Search reports allow pharmaceutical brand
owners and their legal teams to screen trademark names globally, across
different sources to review critical information quickly and efficiently,
identifying potentially troublesome naming constructs before they ever become
a hindrance to the new drug approval process.

To view the full report, Pharmaceutical Trademarks: How to Survive the
Name Game - New Challenges and Opportunities for Pharmaceutical Companies go
to: compumark.thomson.com/do/pharma_special_report.

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Victoria Poor, Manager, Public Relations and Events, Thomson CompuMark, +1-617-376-7667, Victoria.poor at thomsonreuters.com