THX to Discuss the 3D Ecosystem at the 3DTV World Forum

Senior Vice President Rick Dean to Provide Insight and Expertise on 3D Technology and the Rapidly Growing Industry

LONDON, May 16, 2011 - THX Ltd. today announced Senior Vice President Rick Dean's participation
in the 3DTV World Forum, the first worldwide conference addressing every
aspect of 3D technology and its relevance across the whole value chain.

    WHAT:  THX SVP and Chairman of the 3D@Home Consortium, Rick Dean,
           will participate in a panel discussion on "Determining
           Effective 3D Standards to Move the Market On." This panel
           on Tuesday will discuss the debate on whether 3DTV should
           be standardized and how to realistically implement the
           standards. It will also touch on the issues around 3DTV
           viewing safety and if they can be resolved.

           Dean will also be presenting on the "Key roles in the 3D
           Ecosystem-from content to consumers" at the Analyst
           Briefing Breakfast on Wednesday. This briefing format will
           allow delegates an informal chance to learn about a
           selection of 3D-related subjects in greater detail and ask
           their questions directly to the experts.

    WHO:   Rick Dean, SVP of THX and Chairman of the 3D@Home
           Consortium, will be participating on a panel with:
            -- Stuart Lipoff, Chairman of the Consumer Electronics
               Society Standards Committee, IEEE
            -- Simon Gauntlett, Technology Director, Digital TV Group
            -- Nick Shepherd, Co-Founder, HDMI

    WHEN:  Panel Discussion: Determining Effective 3D Standards to Move
           the Market On -Tuesday, May 17, 2011 at 11:55 a.m.(BST)

           Analyst Briefing Breakfast: 'Key roles in the 3D Ecosystem-
           from content to consumers' - Wednesday, May 18, 2011 at
           8:00 a.m. (BST)

    WHERE: Thistle Marble Arch:
           55 Bryanston Street
           London W1H 7EH, United Kingdom

    WHY:   3DTV is an exciting technology development capturing the
           imagination of consumers and industry professionals alike.
           However, there are a lot of issues which need to be
           discussed and evaluated to unleash its full potential and
           enable it to become as commercially successful as possible.

About THX Ltd.

From the big screen to your screen, THX ignites your passion for exciting
entertainment experiences. Founded by George Lucas and recognized by
audiences around the globe, THX is synonymous with the design and
certification of world-class cinemas, premium audio systems, HDTVs, and
blockbuster movies and games. Products featuring THX technologies defy
convention and define quality in their class, whether in the cinema, in the
home or on the road. For more information, visit www.thx.com.

Jeremiah Glodoveza of THX Ltd., +1-415-492-3950, jglodoveza at thx.com; or Francisca Llamas of Weber Shandwick, +1-415-262-5971, fllamas at webershandwick.com, for THX Ltd.