Toluna Opens Office in Spain

LONDON, August 11, 2010 - Toluna plc (LSE: TOL), the world's leading online panel and survey
technology provider, announced its expansion today in Europe with the opening
of a new office in Madrid, Spain.

The new office further leverages Toluna's ability to offer local
sales and support services to its fast growing base of customers and
prospects in Spain. Carlos Hidalgo de Morillo Jiménez who recently
joined Toluna's South European Sales team as Account Director will
head up the office in Madrid. Carlos brings a unique and comprehensive
understanding of the industry, having previously worked as a Project Director
for Communications Agency, ASAP Worldwide and as a Consultant and Business
Developer at The Nielsen Company in Spain. The opening of the Spanish office
is yet another signal of Toluna's continued growth, with the company now able
to support clients with local teams in Spain, France, Germany, UK,
Netherlands, Australia, Japan and the US.

"This is a natural move for Toluna and one that is in line with our
company strategy. We are proud to now have an office in Spain - to serve the
growing demands of the Spanish region. The opening of the Spanish office is
another step toward providing strong sales and operational support at a local
level," said Frederic-Charles Petit, CEO of Toluna. Toluna enjoys a unique
position in the panel vendor market, with its community model being rolled
out across all of its panels. The community model is identified instantly by
a quick glance at the site Toluna.com. Panel members have access to
discussion forums, product tests, opinion ratings, as well as product
comparison and poll areas.

About Toluna

Toluna is the world's leading independent online panel and survey
technology provider to the global market research industry. The company
provides online sample and survey technology solutions to the world's
leading market research agencies, media agencies and corporates, from its
17 offices in Europe, North America and Asia Pacific.

In 2009, Toluna welcomed Greenfield Online and Ciao Surveys into the
group - complementing its traditional strengths in Europe and increasing its
online sample and delivery capacity in the US, Canada and Asia Pacific.

Unlike other panel providers, Toluna has developed a unique online
community approach to the management of its panels. Through the use of web
2.0-based technology it has created the world's first social voting community
site toluna.com (www.toluna.com), focusing on maximising panellist
engagement to offer increased survey responsiveness and data reliability to
its clients.

Toluna is enabling over 100 corporate organisations to generate valuable
customer insight by creating, hosting and managing their own online
communities using its software as a service community management solution;
PanelPortal. In addition, Toluna's portfolio of research technology solutions
also includes QuickSurveys an online self-service tool that enables you to
ask 1-5 questions and receive 2,000 responses in a few hours, Interactive
Voice Recognition, Mobile survey capabilities and BrandSpector a new approach
to measuring the efficiency and effectiveness of online advertising campaigns
using Toluna's online panel.

    Contact:

    Rachel Adams
    Telephone number: +44(0)20-3058-5000
    Email address: contact@toluna.com
    www.toluna-group.com

Contact: Rachel Adams, Telephone number: +44(0)20-3058-5000, Email address: contact at toluna.com