Top 5 Tips for Smaller Businesses Looking to Benefit From the Internet

BRISTOL, England, August 26, 2010 - 1. What are you looking to achieve?

Be clear about the purpose of your website. Are you interested in online
business, lead generation or trying to compliment an existing service? If you
are not yet sure then we suggest this be the first consideration for any
small business looking at a website (cms.mysmarterwebsite.co.uk/).

2. Test, test & then test

Testing is not just something that happens between a website being
developed and then being put live to ensure that it works correctly. Testing
should also take place on your website on an on-going basis to try and
improve conversion and on any new replacement pages to check that they are
making the website better and not worse.

Google offer a tool called Google Website Optimiser that enables you to
test entirely new pages or individual sections within a page against agreed
goals. It is free to use and once you are familiar with it very easy to set
up.

3. Are you getting the most out of your analytics?

There are dozens, if not more, analytical packages available. In recent
years Google have offered Google Analytics at no cost and in our opinion this
is the best solution for website owners. In addition to providing an
analytics solution it integrates well with other Google tools, especially
Google Website Optimizer and Google Adwords.

Now here's the most important bit. Don't just integrate an analytics
solution. Make sure you regularly (daily) look at the conversion, bounce
rate, traffic sources, spikes and everything else so that you can
continuously try and improve the return that you get from your investment in
your online activities.

4. URL structure

One point that often gets overlooked by website owners is the URL.
Normally this is because a technical team will have built the website and the
marketing team will not have specifically described the URL structure of the
website.

A good URL should be short, tie in with the content on the page and
reflect the website structure. This will help you with your Search Engine
Optimization (SEO).

5. Are you trying to capture leads or email addresses?

If not then you probably should! In some industries sales take a long
time, for example if you are selling DVDs or books you will have a shorter
sales completion time to a business that sells cars.

If you can't get a visitor to buy something immediately you should make
every effort to engage the user to leave you with their details. Once you
have their details you can then sell to them after the visit.

Get a smarter website!

If you are looking to set up a website or if you have a website that you
are not completely happy with then My Smarter Website is a service that may
be able to help you.

My Smarter Website will provide you with a professionally designed
website (cms.mysmarterwebsite.co.uk/example-sites/) that you can
update whenever you wish. The service gives you access to full web stats so
you and see how many people are looking at your website and where these
people come from. Your website will be set up so that it has the best chance
of coming up highly within Google search results and if you want to sell
items online you can set up a shop within your website that will allow people
to order items from you and then pay using Pay Pal or Google Checkout.

The service also includes support from a team of experts so if you have a
web design or internet marketing (
cms.mysmarterwebsite.co.uk/internet-marketing/) question you can get
advice. Your website hosting and domain name fees are also included within
the service so you do not have any additional costs.

You can find out more about My Smarter Website and watch an online demo
(cms.mysmarterwebsite.co.uk/demo/) by visiting
www.mysmarterwebsite.co.uk.

    Press contacts

    - Andrew Webley, Managing Director, The Smarter Web Company Limited

    - +44-(0)1454-620-689
    - +44-(0)7812-097-238
    - Andrew@smarterwebcompany.co.uk

Press contacts: Andrew Webley, Managing Director, The Smarter Web Company Limited, +44-(0)1454-620-689, +44-(0)7812-097-238, Andrew at smarterwebcompany.co.uk