Total Immersion Introduces First Augmented Reality M-Commerce Application for iPhone 4

By Total Immersion, PRNE
Tuesday, February 22, 2011

iPhone4 AR App Uses Face Tracking - Enables Consumers to 'Try on' Glasses, Find the Right Look and Buy… on the Spot

PARIS, February 23, 2011 - Using an iPhone 4 or iPod Touch with a front facing camera, the app
identifies user faces and applies virtual glasses to their video image. Users
are able to adjust the fit, select their eyes and hair shades, to choose
different styles, frames and colors to find their perfect look. They can even
send photos to friends through social networks, connect to a map pinpointing
the nearest store to buy offline, or complete the transaction online.

(Photo: )

"This is the most fully realized mobile commerce application ever to use
augmented reality, and the first AR app in the m-commerce space featuring
face- tracking technology, newly available on mobile," said Bruno Uzzan,
co-founder and CEO, Total Immersion. "Face tracking is ideally suited to
purchases like eyeglass frames, where it's essential to try before you buy.
Product selection is virtually unlimited - and those with corrective lenses
can keep them on through the AR fitting."

Beginning of January, Ebay in the US and French retailer Atol, adapted
this augmented reality tool to their m-commerce platform.

"This app was adapted by Total Immersion from a very successful Web-based
AR application for the mobile environment," Uzzan said. "On the Web, the app
generated a 50 percent month-on-month traffic increase, and more than 30
percent of visitors tried the AR experience. We expect to get even better
metrics for the mobile app " Uzzan adds. "This is just the beginning -
imagine the same environment for trying on jewelry, or even makeup, along
with so much more."

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About Total Immersion

Leading the augmented reality industry since 1999, Total Immersion
( provides the world's most widely used commercial
AR platform. Through its patented D'Fusion(R) software solution, Total
Immersion blurs the line between the virtual world and the real world by
integrating real time interactive 3D graphics into a live video stream. The
company maintains offices in Europe (France and UK), North America and Asia.
Total Immersion supports the world's largest augmented reality partner
network, with a diversified portfolio of more than 80 best-of-breed solution
providers worldwide. Find the latest news about Total Immersion at:

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