WebTView's Forecast for 2011: OverCast With an Excellent Chance of New TV Entertainment

By Webtview, PRNE
Tuesday, February 22, 2011

TEL-AVIV, Israel, February 23, 2011 - OverCast - Innovative Mobile Application - Transforms TV Navigation
into a Personal and Engaging Experience

WebTView, a leader in over-the-top video content delivery to connected
devices, today announced its new mobile-based disruptive innovation called
OverCast, an extension to the WebTView Video Platform.

Today, viewers' content navigation on TV is limited, complex and not
personal. According to WebTView, OverCast is the breakthrough in user
experience that all of us have been waiting for. OverCast splits user
experience into two screens - personalized video content search and sharing
done on a smartphone or a tablet, selecting a TV show or a movie and
instantly watching it on widescreen TV. OverCast supports paid content as
well as ad-based content.

OverCast enables CE vendors, content providers and service providers to
seamlessly distribute video content to connected devices such as connected
TVs, connected Blu-ray/DVD players, digital media players, STBs and gaming

OverCast is integrated with WebTView Video Platform, which organizes
video content and distributes it to connected devices through its open API.

Key features:

    - User behavior-based personalized content recommendation and promotion

    - Support for video on-demand, catch-up TV, linear TV, Internet video and
      local content

    - Intuitive text and program guide search and filtering of video content

    - Social interaction with other users - sharing, recommendation,
      commenting, rating, etc.

    - Targeted advertising

    - Pay content from mobile device - PPV, subscription, etc.

    - TV playback control from mobile device

"OverCast will change the way that people interact with their TV", said
Gilad Brand, WebTView's VP of Marketing. "Content discovery and sharing is
made simple with OverCast on personal mobile devices, while maintaining a
lean back TV experience".

Through OverCast, content providers and service providers will be able to
extend their reach to new audience without the high cost of integration with
numerous connected devices.

CE vendors will be able to offer OverCast as a smart remote control
bundled with their products, thus, enable more content on their product with
no integration cost.

WebTView will demonstrate OverCast live at:

OTTCONF West 2011 in San-Jose, CA during March 1st and 2nd

IPTV World Forum 2011 in London during March 23rd and 24th - requires
coordination in advance (www.iptv-forum.com/).

For more information go to: webtview.com/products-overcast.php

About WebTView

WebTView is a leader in over-the-top video content delivery to connected
devices. WebTView's products include the WebTView Video Platform, a
cloud-based solution that provides a best-of-breed user experience based on
its advance search, recommendation and personalization engine, and the
WebTView Accelerator, a client-side embedded software module that enables
seamless video streaming and download over HTTP from any content source on
the Internet to any enabled CE device.

    For Further Information Contact:

    Gilad Brand
    VP of Marketing
    WebTView Ltd.
    Email: gilad@webtview.com
    Website: www.webtview.com
    Tel: +972-3-6225525

For Further Information Contact: Gilad Brand, VP of Marketing, WebTView Ltd. Email: gilad at webtview.com, Tel: +972-3-6225525

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