TOUS Announces Jennifer Lopez as the New Face of Their Spring 2011 Advertising Campaign

NEW YORK, March 10, 2011 - In its effort to continue to evolve into an international powerhouse,
Barcelona-based jewelry brand, TOUS will touch people around the world with
the new face of their Spring 2011 advertising campaign; global icon, Jennifer
Lopez. Golden Globe nominated actress, platinum-selling artist, new host of
the hit show, AMERICAN IDOL and perhaps her most significant role yet,
model-mother to her twins, Lopez will be shot by Ellen Von Unwerth in a fun,
feminine approach to the whimsical Spring collections designed by Rosa Tous
with her husband Salvador Tous.

(Photo: photos.prnewswire.com/prnh/20110310/NY63131 )

"We are absolutely delighted to have the iconic Jennifer Lopez be the
face of TOUS' Spring campaign," declares Rosa Tous. "Jennifer is not just an
amazingly beautiful woman, but also a talented actress, musician and dancer
sharing with us strong family values as we are a family-owned business"
explains Salvador Tous, Honorific President of TOUS. "We are confident that
Jennifer Lopez will be a great spokesperson as she is genuine and endlessly
charismatic; a great illustration of our brand."

"This is my favorite bear. You know, all girls love diamonds," declares
Jennifer Lopez.

International icon Jennifer Lopez is an actress, entertainer, recording
artist, film & TV producer, fashion designer, entrepreneur and
philanthropist. Lopez has sold over 55 million records worldwide and has
starred in multiple No. 1 box office films, including "The Wedding Planner"
and "Monster-In-Law."

This is a milestone year in her lustrous career. Lopez serves as a judge
on AMERICAN IDOL, the juggernaut TV series now in its 10th season. It was
Lopez who set the standard for celebrity branding in fragrance, apparel and
accessories. In addition, her recent fragrance, Love and Glamour, has marked
17 successful launches and has taken in over $1 billion combined.

Founded in 1920, TOUS has created an innovative jewelry concept with a
distinctive approach to traditional high-end jewelry. This family-owned
company has evolved into a global lifestyle brand with its jewelry,
accessories, watches and fragrance collections. Today, TOUS is present in 45
countries with more than 400 stores in cities such as New York, Mexico or
Tokyo.

    TOUS Press Office
    Ctra. de Vic, El Guix 3
    08243 Manresa (Barcelona) Espana
    Ph: +34-93-878-44-44
    Carla Pujol - cpujol@tous.es - Maria Carra - mcarra@tous.es -
    Meritxell Boy - mboy@tous.es

    US Press Contact:
    Tracy Paul & Company
    Lindsay Sargent
    +1-212-741-5459 x26
    lindsay@tracypaul.com

Note to Editors:

A picture accompanying this release is available through the PA
Photowire. It can be downloaded from www.pa-mediapoint.press.net or
viewed at www.mediapoint.press.net or www.prnewswire.co.uk.

A picture accompanying this release is available from the European
Pressphoto Agency (EPA) at www.epa-photos.com.

TOUS Press Office: Carla Pujol, cpujol at tous.es, Maria Carra, mcarra at tous.es or Meritxell Boy, mboy at tous.es, +34-93-878-44-44; US Press Contact: Lindsay Sargent, Tracy Paul & Company, +1-212-741-5459 x26, lindsay at tracypaul.com