trendwatching.com's 11 Crucial Consumer Trends for 2011

LONDON, December 6, 2010 - One of the world's leading trend firms, trendwatching.com scans the globe
for emerging consumer trends, insights and related hands-on business ideas.
Its free monthly Trend Briefings get sent to more than 160,000 business
professionals in 180+ countries.

Find a very short summary of the 11 trends here, or read the full trend
descriptions at:

www.trendwatching.com/briefing

1) RANDOM ACTS OF KINDNESS

In 2011, expect companies to monitor consumers' public moods and act upon
them with RANDOM ACTS OF KINDNESS…

2) URBANOMICS

Are brands ready for hundreds of millions of more daring, more
experienced, urban consumers?

3) PRICING PANDEMONIUM

Flash sales, group buying, GPS-driven deals: in 2011 pricing will never
be the same…

4) MADE FOR CHINA (IF NOT BRIC)

In 2011, expect an increasing number of 'Western' brands to launch new
products or even new brands dedicated (if not paying proper respect) to
consumers in emerging markets…

5) ONLINE STATUS SYMBOLS

Brands can't go wrong supplying their customers with any kind of symbol,
virtual or 'real world', that helps them display to peers their online
contributions, creations or popularity…

6) WELLTHY

Growing numbers of consumers will expect health products and services in
2011 to prevent misery if not improve their quality of life, rather than
merely treating illnesses and ailments…

7) SOCIAL-LITES

Watch as consumers become curators: broadcasting, compiling, commenting,
sharing and recommending content, products, purchases, experiences to both
their friends and wider audiences…

EMERGING GENEROSITY

In 2011, brands and wealthy individuals from emerging markets will
increasingly be expected to give and care versus just sell and take…

9) PLANNED SPONTANEITY

For connected, real-time loving, urban consumers who have little
experience of making (or sticking to) rigid plans, 2011 will see full-on
PLANNED SPONTANEITY…

10) ECO-SUPERIOR

When it comes to 'green consumption' in 2011, expect a rise in products
that are not only eco-friendly, but superior to polluting incumbents in every
possible way…

11) OWNER-LESS

2011 could be the year when sharing and renting really tips into
mainstream consumer consciousness as big brands and governments put their
weight behind this cultural shift…

View the full trend descriptions, including examples of brands from
around the world already making the most of these trends at:

www.trendwatching.com/briefing

Notes to editors:

For further insights or quotes, please feel free to email Henry Mason
(Head of Research & Analysis) at henry@trendwatching.com

For further insights or quotes, please feel free to email Henry Mason
(Head of Research & Analysis) at henry at trendwatching.com