Urban Science Promotes Paul Dillamore to Managing Director, U.K.

DETROIT, March 21, 2011 - Global automotive retail consulting firm, Urban Science, today announced
the promotion of Paul Dillamore to managing director of the firm's United
Kingdom office. In his new role, Dillamore is responsible for managing the
U.K. office and improving its capabilities through profitability and customer
satisfaction. The U.K. office currently supports clients in the United
Kingdom, Scandinavia and Benelux.

"Paul has demonstrated excellent client-facing and leadership skills
throughout his career at Urban Science," said Jim Anderson, CEO of Urban
Science. "This is a combination that serves our United Kingdom office well
and will help the company continue to apply scientific solutions to help
dealers and OEMs move to the next level of growth in one of the largest auto
markets in Europe."

Dillamore has established significant contacts with Honda and Mazda in
the U.K., as well as Ford, Nissan and Toyota in Australia, and had previously
led the U.K. client services and systems team. Prior to his promotion, he was
responsible for building the client base for the new Urban Science office in
Russia. Dillamore joined the company in 1998 and previously worked within the
defense sector conducting scientific analysis in support of the U.K. Ministry
of Defense. He holds a bachelor's degree in mathematical statistics and
operational research from Exeter University.

Urban Science's U.K. office is located in Chertsey, Surrey. The office
was opened in 1987 and currently employs 46 people.

Founded in 1977, Urban Science is a global retail consulting firm that
takes a scientific approach to help companies identify where they should
allocate resources in order to increase their market share and profitability
in the most effective and efficient manner. With headquarters in Detroit,
Urban Science serves its global clientele from offices in the United States,
Spain, UK, Germany, Italy, France, Australia, China, Mexico and Japan. For
more information on Urban Science, visit www.urbanscience.com.

Matt Frendewey, The Quell Group, +1-248-649-8900, mfrendewey at quell.com / NOTE TO EDITORS: Headshot of Paul Dillamore available upon request.