Usain Bolt Visits Ferrari

Jamaican Sprint Superhero's Quest for Speed Takes Him to the Legendary Maranello

MILAN, November 16, 2010 - Jamaican sprint superhero, world record holder and Olympic gold medalist
Usain Bolt took a break from his training yesterday to visit the Ferrari
headquarters in Maranello, Italy and experience a different kind of speed.
The World's Fastest Man, who was at the San Siro in Milan on Sunday to see
the Inter-Milan football squad, has a long-standing admiration for high
performance sports cars, and was clearly delighted to test some of the
legendary cars of Ferrari's current range.

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Usain Bolt poses with two Ferraris during PUMA's Bolt Collection Tour.jpg

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Bolt is in Italy promoting his new PUMA collection, and took time out to
visit the Ferrari headquarters in Maranello. Following a tour of the factory,
he got behind the wheel of a 458 Italia and 599 GTB Fiorano.

"Taking laps in the Fiorano track was a thrill. It's the first time I've
had a chance to drive a Ferrari on track and it's a dream come true," said
Usain Bolt when he had finished. "I thought I was fast; but, these incredible
cars give the word fast a new meaning. You have to respect these machines.
Being here at Ferrari headquarters is a memorable experience; there's so much
history here. I'm looking forward to getting one of these cars to give me my
fix for speed."

The PUMA BOLT Collection, which Bolt wore during his trip to Maranello,
features a range of apparel, footwear and accessories that the sprinter
helped develop which include graphic elements representative of Bolt and his
beloved Jamaica. The collection, launched in Autumn-Winter 2010, will expand
in seasons to come.

PUMA, which sponsors both Usain Bolt and Ferrari, was thrilled to see two
of its biggest assets in the world of sport come together. 'Who Faster' is
one of the headline graphics of the PUMA BOLT collection and a very relevant
question for this quite extraordinary occasion.

For more information about PUMA and Usain Bolt, please visit:
www.puma.com/running or www.puma.com.

Editor Note:

For additional press materials, images and video related to Usain Bolt
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PUMA

PUMA is one of the world's leading Sportlifestyle companies that designs
and develops footwear, apparel and accessories. It is committed to working in
ways that contribute to the world by supporting Creativity, SAFE
Sustainability and Peace, and by staying true to the principles of being
Fair, Honest, Positive and Creative in decisions made and actions taken. PUMA
starts in Sport and ends in Fashion. Its Sport Performance and Lifestyle
labels include categories such as Football, Running, Motorsports, Golf and
Sailing. Sport Fashion features collaborations with renowned designer labels
such as Alexander McQueen, Mihara Yasuhiro and Sergio Rossi. The PUMA Group
owns the brands PUMA, Cobra Golf and Tretorn. The company, which was founded
in 1948, distributes its products in more than 120 countries, employs more
than 9,000 people worldwide and has headquarters in Herzogenaurach/Germany,
Boston, London and Hong Kong. For more information, please visit
www.puma.com

Media Contacts: Sara Gottman, International PR PUMA, Mobile: +1-978-996-4441, email: sara.gottman at puma.com