Valued Opinions Online Survey Panel Backs Rules Change for AFL Grand Final

LONDON, November 24, 2010 - Valued Opinions has released the results of an opinion poll, conducted in
the aftermath of this year's AFL Grand Final between Collingwood and St
Kilda, that shows that an overwhelming majority of online panel members
support changes to the rules to allow extra time to be played in the event of
a draw.

This year's Grand Final on the 25th of September 2010 was the first final
since 1977 to end in a tie and although Collingwood eventually prevailed in
the replay the following week, the incident has seen the AFL come under
pressure from players and fans to change the rules governing the competition.

Just as they did in 1977, the current AFL rules state that in the case of
a Grand Final draw, no extra time should be played and that the match will be
replayed the following week. The choice of a replay over extra time has
always been a source of controversy and in the wake of the outcome of the
first Grand Final game this year, it has once again moved to the forefront of
public discussion.

Many fans are calling for the AFL to alter its ruling on drawn Grand
Finals, with a number of high profile players also coming out to appeal for
change. Collingwood captain Nick Maxwell said in a post-game interview after
the first match that, "It's probably going to take this for the AFL to change
the rules. It's an absolute joke."

But the AFL and current chief Andrew Demetriou are standing by the
existing rules. "We don't change rules with a knee-jerk reaction to something
that's happened yesterday," Demetriou said. "I'm sure that at a point in time
the AFL executive will review and consider all of its options, but we all
went to yesterday's game understanding one of the options was a draw."

In a world where public opinion matters more than ever before, paid
online survey (www.valuedopinions.co.uk/join/) websites like Valued
Opinions (www.valuedopinions.com/eng/about/) are at the forefront of
measuring the public mood, now a determining factor in many debates. Through
its expansive database of users and international reach, Valued Opinions was
able to gauge the Australian public's feelings on the issue through an online
opinion poll asking 'Should the AFL add extra time in a drawn Grand Final?'

The online poll (www.valuedopinions.co.uk/index.php?id=64) results
that came back were conclusively one-sided, with 82% of respondents agreeing
that the AFL should award extra time in the event of a Grand Final draw. The
results, taken from a sample panel representative of the Australian public,
show that AFL officials are significantly out of step with popular opinion on
the issue.

Whether Valued Opinions online surveys (www.valuedopinions.com.au/
) will influence the AFL debate on the altering the rules for the Grand Final
is unclear. There is one certainty though; that this topic will surely be
debated for some time in Australia.

About Valued Opinions:

Valued Opinions is a platform where members have the opportunity to earn
rewards by participating in online surveys. The Valued Opinions family of
panels are owned and managed by Research Now; the world's largest permission
based online data collection specialists. Through the quality market research
it provides, Research Now acts as a trusted advisor to the market research
industry.

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    www.valuedopinions.co.uk

Sebastien Van Schalkwyk, Loyalty Marketing Manager, 1st Floor, Elizabeth House, 39 York Road, London, SE1 7NQ, +44(0)207-921-2562